Applied Theory Of Markets Multiple Choice Questions
1. In which stage of product life cycle , losses are incurred because of heavy development and promotional cost.
a. growth stage
b. maturity stage
c. introduction stage
d. decline stage
Answer:
c. introduction stage
2. Which type of advertisement is used at the time of introducing a new product?
a. competitive advertising
b. reminder advertising
c. pioneer advertising
d. advocacy advertising
Answer:
b. reminder advertising
3. Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this?
a. consumer goods
b. specialty goods
c. shopping goods
d. convenient goods
Answer:
b. specialty goods
4. Which type of product Consumer swill buy regularly without much planning ?
a. consumer goods
b. specialty goods
c. shopping goods
d. convenient goods
Answer:
d. convenient goods
5. What Affects and shapes customer perceptions about the company’s product?
a. price
b. packaging
c. branding
d. both a and b.
Answer:
c. branding
6. Brand superiority leads to :
a. high sales
b. the ability charge price premiums
c. power to resist distribution power
d. all of these
Answer:
d. all of these
7. Choose the term used to indicate “ a group of product items or brands that are closely related in terms of their functions and benefits they provide”?
a. product item
b. product line
c. product mix
d. none of these.
Answer:
b. product line
8. What is the term used to indicate “the number of product lines that a company offers”?
a. depth of product line
b. width of product mix
c. product items
d. product mix
Answer:
b. width of product mix
9. Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this?
a. line extension
b. mix extension
c. trading up
d. trading down
Answer:
d. trading down
10. A customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time: choose the correct term.
a. brand equity
b. brand image
c. brand loyalty
d. brand association
Answer:
c. brand loyalty
11. The use of an established brand name in new product categories, what is it?
a. brand extension
b. line extension
c. brand association
d. none of these
Answer:
a. brand extension
12. All companies charge the same price and smaller players follow the price set by the market players. Which is this method?
a. direct pricing
b. cost plus pricing
c. going rate pricing
d. penetration pricing.
Answer:
c. going rate pricing
13. Which one is the Pricing strategy of a new product?
a. penetration pricing
b. skimming pricing
c. competitive bidding
d. both a &b
Answer:
d. both a &b
14. What refers to the setting of a high price when a product is first introduced?
a. penetration pricing
b. skimming pricing
c. prestige pricing
d. value pricing
Answer:
b. skimming pricing
15. Which among is a suitable pricing strategy of Charging different prices to different customer groups?
a. price discrimination
b. price differentiation
c. transfer pricing
d. penetration pricing
Answer:
a. price discrimination
16. Charging very low price at the introductory stage of a new product and raising prices gradually.
a. skimming pricing
b. penetration pricing
c. cost plus pricing
d. competitor pricing
Answer:
b. penetration pricing
17. Which of the following is advertising on the shelf, a means of attractive display in the retailers shop?
a. window display
b. package
c. labels
d. none of these
Answer:
b. package
18. Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ?
a. pilot study
b. test marketing
c. commercialization
d. both a &b
Answer:
b. test marketing
19. What happens when a firm introduces new product to a market in which it is established?
a. market development
b. diversification
c. market segmentation
d. both a& b
Answer:
d. both a& b
20. What/ who is the Shelf sales man for the retailer?
a. sales man
b. labels
c. packages
d. price
Answer:
c. packages
21. When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted?
a. skimming pricing
b. penetration pricing
c. cost plus pricing
d. going rate pricing.
Answer:
b. penetration pricing
22. Which pricing strategy is used by Bata Shoe Company?
a. going rate pricing
b. cost plus pricing
c. premium pricing
d. psychological pricing
Answer:
d. psychological pricing
23. What is Mark- up pricing?
a. cost plus pricing
b. customary pricing
c. skimming pricing
d. psychological pricing
Answer:
a. cost plus pricing
24. Each product has a special and unique brand name .which type of brand is this?
a. individual brand name
b. family brand name
c. umbrella brand
d. none of these
Answer:
a. individual brand name
25. Which type of brand name is “Amul” ?
a. umbrella brand name
b. individual brand name
c. family brand name
d. combination device
Answer:
c. family brand name
26. What is Odd pricing?
a. mark up pricing
b. psychological pricing
c. customary pricing
d. going rate pricing
Answer:
b. psychological pricing
27. What all are the factors affecting pricing decision ?
a. cost of production
b. demand of the product
c. competition
d. all of these
Answer:
d. all of these
28. Which is competition oriented pricing method?
a. cost plus pricing
b. target pricing
c. customary prices
d. marginal cost pricing
Answer:
c. customary prices
29. what method of pricing is popular in construction activities , where the contract is awarded who quoted the highest price?
a. sealed bid price
b. customary prices
c. target pricing
d. none of these
Answer:
a. sealed bid price
30. The price charged when the products are transferred between one or more interdependent departments, what is it called?
a. dual pricing
b. transfer pricing
c. administered pricing
d. all of these
Answer:
c. administered pricing
31. Which is the reason for skimming price?
a. inelastic demand
b. diversion of market
c. safer price policy
d. all of these
Answer:
d. all of these
32. Which is the condition for market penetration?
a. high price elasticity of demand in the short run
b. savings in production cost
c. threat of potential competition
d. all of these
Answer:
d. all of these
33. Which is the determinant of the pricing policy of a firm?
a. channel of distribution
b. life of product
c. consumer association
d. all of these
Answer:
d. all of these
34. The term product concept was first used by
a. theodore levitt
b. peter drucker
c. e j mcclarthy
d. none .
Answer:
a. theodore levitt
35. A brand created and owned by the producer of a product or service is called:
a. private brand
b. manufacture’s brand
c. store brand
d. licensed brand .
Answer:
b. manufacture’s brand
36. Which of the following is not a sales promotion tool?
a. advertisement
b. discount
c. dealer contest
d. consumer contest .
Answer:
a. advertisement
37. The type of advertisement used when product enters in to growth stage of product life cycle is known as
a. reminder advertising
b. primary advertising
c. selective advertising
d. none of these.
Answer:
c. selective advertising
38. Who has introduced the concept of market segmentation?
a. rosser reeves
b. n h borden
c. wendell r smith
d. none of these.
Answer:
c. wendell r smith
39. Which of the following is not the part of demographic segmentation?
a. age
b. interest and activity
c. income
d. education
Answer:
b. interest and activity
40. Dividing buyers in to groups based on their knowledge attitude ,uses or response to a product is called:
a. geographic segmentation
b. psychographic segmentation
c. demographic segmentation
d. behavioral segmentation.
Answer:
d. behavioral segmentation.
41. What is Marketing channel ?
a. distribution channel
b. supply chain
c. transportation
d. none
Answer:
a. distribution channel
42. What is involved in Distribution mix?
a. warehousing
b. inventory
c. transportation
d. all of these
Answer:
d. all of these
43. Which utilities are created by the Marketing channels?
a. time
b. place
c. possession
d. all of these
Answer:
d. all of these
44. What links producers to other middleman or to ultimate consumers through contractual arrangement or through purchase and reselling of products?
a. marketing channel
b. market intermediaries
c. both a & b
d. none of these
Answer:
b. market intermediaries
45. SCM stands for?
a. supply chain management
b. supplier chain management
c. supplier chain managing
d. supply cost management
Answer:
a. supply chain management
46. Name the type of channel of distribution Using two or more channels to distribute the same product to the same target market?
a. single distribution
b. multiple distribution
c. dual distribution channel
d. all of these
Answer:
c. dual distribution channel
47. Name the type of distribution of Using some available outlets to distribute a product ?
a. intensive distribution
b. selective distribution
c. exclusive distribution
d. all of these
Answer:
b. selective distribution
48. What Is direct marketing channel?
a. zero level channel
b. one level channel
c. two level channel
d. three level channel
Answer:
a. zero level channel
49. How many number of intermediaries have Bata shoe manufacturing company?
a. one
b. two
c. four
d. no channel
Answer:
d. no channel
50. What is Mass distribution?
a. whole distribution
b. exclusive distribution
c. intensive distribution
d. selective distribution
Answer:
c. intensive distribution
51. Which of the following is a determinant of channel selection ?
a. nature of product
b. price of the product
c. quantity of the product
d. quality of the product
Answer:
a. nature of product
52. Who is the Middle man in distribution channel ?
a. merchant middle man
b. agent middleman
c. facilitator
d. all of these
Answer:
d. all of these
53. Wholesalers and retailers are: ?
a. facilitators
b. agents
c. merchant middleman
d. industrial buyers
Answer:
c. merchant middleman
54. WhoIs the first intermediary in the channel of distribution?
a. agents
b. retailers
c. wholesalers
d. producer
Answer:
a. agents
55. An ultimate consumer has direct contact with whom?
a. producer
b. retailer
c. wholesaler
d. agents
Answer:
b. retailer
56. Which is The best channel of distribution for Vacuum cleaner?
a. direct marketing
b. mail order business
c. self service
d. none of these
Answer:
a. direct marketing
57. The set of marketing intermediaries through which the goods flow from the producer to consumer, choose the correct name.
a. channel of distribution
b. direct marketing
c. intensive distribution
d. none of these
Answer:
a. channel of distribution
58. The word channel is derived from the French word:
a. cann
b. chaan
c. canal
d. none of these
Answer:
c. canal
59. In a small market , which is better?
a. three level channel
b. two level channel
c. direct marketing
d. all of these
Answer:
c. direct marketing
60. What is the term of “ those who obtain title to goods with a view to selling them at profit”?
a. merchant middlemen
b. agent middle men
c. facilitators
d. all of these
Answer:
a. merchant middlemen
61. Which of the following is not a non storeretailing ?
a. kiosk marketing
b. retail chains
c. direct marketing
d. tele marketing
Answer:
d. tele marketing
62. which type of retailers open their shops on fixed days or dates in a specified area?
a. hawkers
b. kiosks
c. market traders
d. none of these
Answer:
c. market traders
63. Itinerant retailers have :
a. fixed shop/ place of business
b. no fixed shop for business
c. not directly meeting the customer
d. none
Answer:
b. no fixed shop for business
64. Who is an E-tailer ?
a. e-commerce firms
b. sale on the internet
c. internet retailers
d. all of these
Answer:
d. all of these
65. Amazone.com is an example of ?
a. telemarketing
b. direct marketing
c. e-marketing
d. fixed shop retailers
Answer:
c. e-marketing
66. What is term of creating an image about a product or brand in the consumers mind ?
a. positioning
b. target marketing
c. market segmentation
d. product differentiation
Answer:
a. positioning
67. Anything that has the ability to satisfy a consumer need, what is it?
a. price
b. package
c. product
d. promotion
Answer:
a. price
68. Which utility creates Transport system ?
a. place utility
b. time utility
c. cutomer utility
d. all of these
Answer:
b. time utility
69. New product development stage involves :
a. idea generation
b. niche marketing
c. styling
d. product positioning
Answer:
a. idea generation
70. Who is called The dominant member of a marketing channel or supply chain ?
a. channel power
b. channel captain
c. channel manager
d. all of these
Answer:
b. channel captain
71. What is it called, the use of telephone and non personal media to introduce products to consumers, who then can purchase them via mail , telephone or the internet?
a. direct selling
b. direct marketing
c. catalog marketing
d. automatic vending
Answer:
b. direct marketing
72. Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product?
a. horizontal communication
b. diagonal communication
c. promotion
d. vertical communication
Answer:
c. promotion
73. What is the purpose of promotion ?
a. create awareness
b. stimulate demand
c. reduce sales fluctuations
d. all of these
Answer:
d. all of these
74. What all are the elements included in promotion mix ?
a. advertising
b. personal selling
c. public relations
d. all of these
Answer:
d. all of these
75. Sales promotion is an element of :
a. product mix
b. price mix
c. promotion mix
d. none of these
Answer:
c. promotion mix
76. Which kind of Communication is Advertisement?
a. paid
b. non personal
c. direct communication
d. both a & b
Answer:
d. both a & b
77. Which of the following is a paid personal communication ?
a. advertisement
b. personal selling
c. sales promotion
d. telephone communication
Answer:
b. personal selling
78. It is an activity or material , or both , that act as a direct inducement to resellers , sales people and consumers. What is it?
a. sales promotion
b. personal selling
c. advertisement
d. personal relation
Answer:
a. sales promotion
79. Rebate, discounts, window display , samples etc.. are: ?
a. sales promotion technique
b. advertising technique
c. sales management technique
d. distribution technique
Answer:
a. sales promotion technique
80. What does it called communication through mass media?
a. personal selling
b. online marketing
c. advertising
d. none of these
Answer:
c. advertising
81. Choose the name of group of people at whom advertisements are aimed?
a. target audience
b. customers
c. competitors
d. industries
Answer:
a. target audience
82. It is a broad set of communication efforts used to create and maintain favorable relationship between an organization and its stakeholders .
a. public relation
b. vertical communication
c. industrial relation
d. all of these
Answer:
a. public relation
83. Choose the alternative name of Multi-level marketing (MLM) ?
a. pyramid selling
b. network marketing
c. referrel marketing
d. all of these
Answer:
d. all of these
84. Which business discipline is focused on the practical application of sales techniques and the management of a firm’s sales operations?
a. sales management
b. operations management
c. distribution management
d. production management.
Answer:
a. sales management
85. What is the main attraction of electronic marketing?
a. high transaction cost
b. low transaction cost
c. no transaction cost
d. veryhigh transaction cost
Answer:
b. low transaction cost
86. E-marketing is a part of:
a. e-payment
b. e-cash
c. e-mail
d. e-commerce
Answer:
d. e-commerce
87. Which of the following is not an e-marketing tool?
a. i-radio
b. mobile phone
c. i-kiosks
d. cinema
Answer:
d. cinema
88. Which is an advertising on the electronic media?
a. e-marketing
b. e-distribution
c. e- advertising
d. e-mail
Answer:
c. e- advertising
89. Which marketing strategy is used under conditions of scarcity and during the period of shortage?
a. meta marketing
b. demarketing
c. reciprocal marketing
d. none of these
Answer:
b. demarketing
90. When advertisement is to create an image or reputation of the firm , Which type od advertisement is this?
a. product ads
b. institutional ads
c. shortage ads
d. comparative ads
Answer:
b. institutional ads
91. What is MPR?
a. managing public relation
b. measuring public relation
c. marketing public relation
d. monitoring public relation
Answer:
c. marketing public relation
92. What is Personal selling?
a. one way communication
b. printed communication
c. direct at individual
d. none of these
Answer:
c. direct at individual
93. What is Publicity ?
a. long term strategy
b. always positive
c. involves cost
d. none of these
Answer:
d. none of these
94. Which of the following is included in Sales promotion ?
a. consumer promotion
b. sales force promotion
c. dealer promotion
d. all of these
Answer:
d. all of these
95. Samples, buy one get one free, coups etc ..belongs to which promotion strategy?
a. consumer promotion
b. sales force promotion
c. trade promotion
d. dealer promotion
Answer:
a. consumer promotion
96. USP stands for :
a. union sales promotion
b. unit sales promotion
c. uniform selling proposition
d. unique selling proposition
Answer:
d. unique selling proposition
97. How many stages involved in Consumer buying decision process?
a. six
b. four
c. five
d. seven
Answer:
c. five
98. Problem recognition, information search, evaluation and purchase is the Stages of :
a. consumer purchase decision
b. decision making process
c. problem solving process
d. pricedetermination process
Answer:
a. consumer purchase decision
99. Life style , attitude ,self-concept are factors of consumer buying process, choose the suitable option.
a. physical factors
b. psychological factors
c. situational factors
d. social factors
Answer:
b. psychological factors
100. Which is the influence that affect the consumer buying process resulting from circumstances , time and location?
a. psychological influence
b. situational influence
c. physical influence
d. social influence
Answer:
b. situational influence
101. A series of stages by which a consumer might choose a new product or service. What does it called?
a. consumer adaption process
b. buyer decision process
c. selling decision process
d. all of these
Answer:
a. consumer adaption process
102. Who are the purchasers of goods and services for his immediate use and consumption ?
a. buyers
b. customers
c. consumers
d. all of these
Answer:
c. consumers
103. A mother buys baby food for her baby regularly .here baby is :
a. consumer
b. customer
c. user
d. buyer
Answer:
a. consumer
104. What does it called The dissatisfaction of a consumer after purchasing a product ?
a. cognitive dissonance
b. post purchase dissonance
c. buyer’s remorse
d. all of these
Answer:
d. all of these
105. Name the Behavior of a consumer after purchasing a product ?
a. post purchase behavior
b. pre purchase behavior
c. spot purchase behavior
d. none of these
Answer:
a. post purchase behavior
106. Which of the following is not a Social factor influencing consumer behavior ?
a. family
b. classmates
c. status
d. social class
Answer:
d. social class
107. What is the Culture within the culture?
a. inter culture
b. intra culture
c. sub culture
d. additional culture
Answer:
c. sub culture
108. Which is personal factor of consumer buying behavior?
a. personality
b. personal income
c. savings
d. consumer credit
Answer:
a. personality
109. What is the last stage of the consumer decision process?
a. problem recognition
b. post purchase behavior
c. alternative evaluation purchase
d. none of these
Answer:
b. post purchase behavior
110. Which of the following is NOT considered a type of reseller?
a. wholesaler
b. retailer
c. manufacturer
d. distributor
Answer:
c. manufacturer
111. In which type of market There is no distinction between firm and industry ?
a. perfect competition
b. monopoly
c. monopolistic competition
d. oligopoly
Answer:
b. monopoly
112. In which market, advertisement is absent:
a. monopolistic competition
b. perfect competition
c. oligopoly
d. none of the above
Answer:
b. perfect competition
113. As a set of assumptions that focus on consumer choices that result in different alternatives such as happiness, satisfaction, or utility. Choose the correct term.
a. consumer preference
b. buying assumption
c. consumer behavior
d. none of these
Answer:
a. consumer preference
114. What is it called the willingness of consumers to purchase products and services as per their taste, need and of course pocket?
a. consumer behavior
b. consumer interest
c. consumer attitude
d. consumer perception
Answer:
b. consumer interest
115. Which aspect deals with the various stages a consumer goes through before purchasing products or services for his end use?
a. consumer behavior
b. consumer interest
c. consumer attitude
d. consumer perception
Answer:
a. consumer behavior
116. what is refers to the buying behavior of final consumers?
a. consumer buyer behavior
b. target market buying
c. market segment buying
d. business buying behavior
Answer:
a. consumer buyer behavior
117. which is the influence of Consumer purchases other than cultural, social, personalfactors?
a. psychographic characteristics.
b. psychological characteristics.
c. psychometric characteristics
d. supplyand demand characteristics.
Answer:
b. psychological characteristics.
118. Which of the following is NOT one of the five stages of the buyer decision process?
a. need recognition
b. brand identification
c. information search
d. purchase decision
Answer:
b. brand identification
119. Cognitive dissonance occurs in which stage of the buyer decision process model?
a. need recognition
b. information search
c. evaluation of alternatives
d. post purchase conflict
Answer:
d. post purchase conflict
120. Which concept is related to the post decision anxiety ?
a. extensive decision making
b. cognitive dissonance
c. limited decision making
d. marketing strategy
Answer:
b. cognitive dissonance
121. Which of the following is a situation in which consumer behavior occurs?
a. communications situation
b. purchase situation
c. usage situation
d. all of the above
Answer:
d. all of the above
122. Who developed the need hierarchy theory ?
a. philip kotler
b. abraham h maslow
c. n h borden
d. peter f drucker
Answer:
b. abraham h maslow
123. Which of the following is a rational buying motive ?
a. love and affection
b. prestige
c. durability
d. habit
Answer:
c. durability
124. Perception belongs to which factor ?
a. personal factor
b. psychological
c. cultural
d. social factor
Answer:
b. psychological
125. Which Motivepersuade a person to buy products from a particular shop?
a. patronage motives
b. product motives
c. internal motives
d. inherent motives
Answer:
a. patronage motives
126. Which buying motive is based on careful thinking and logical reasoning?
a. product motives
b. rational motives
c. target
d. patronage motives
Answer:
b. rational motives
127. Which of the following marketing approach that analyses different functions of marketing?
a. product approach
b. social approach
c. managerial approach
d. functional approach
Answer:
d. functional approach
128. Which of the following function helps in analyzing the buyers habits, popularity of a product, effectiveness of an advertising media ?
a. marketing research
b. product planning & development
c. advertising
d. sales promotion
Answer:
a. marketing research
129. Choose the term for Collection and concentration of goods of the same type from different source at a place?
a. selling
b. packaging
c. assembling
d. warehousing
Answer:
c. assembling
130. what is refers to the Classification of standard product in to certain classes?
a. grading
b. pricing
c. financing
d. risk taking
Answer:
a. grading
131. Which of the following function involves gauging customers requirements and designing a product or service to serve that requirement?
a. marketing
b. selling
c. distribution
d. valuation
Answer:
a. marketing
132. On the basis of nature of competition markets can be classified in to :
a. blue ocean market
b. red ocean market
c. sellers market
d. none of these
Answer:
d. none of these
133. Which type of market have the features of homogeneity, uniform selling price , free entry and exit of firms etc ?
a. perfect market
b. imperfect market
c. buyers market
d. monopsony
Answer:
a. perfect market
134. Which among is amarketing approach?
a. product approach
b. production approach
c. marketing approach
d. concentration approach
Answer:
a. product approach
135. Choose the facilitating function of marketing .
a. branding
b. selling
c. incentives
d. distribution
Answer:
a. branding
136. What is called an assembling of goods at a central place have to be distributed among customers?
a. distribution
b. assembling
c. dispersion
d. concentration
Answer:
c. dispersion
137. An uncontrollable factor which have bearing on the functioning of marketing department of any organization, What does it called?
a. market
b. marketing environment
c. marketing system
d. market strategies
Answer:
b. marketing environment
138. What is refers to forces affecting the entire society or economy at large.
a. micro environment
b. macro environment
c. internal environment
d. external environment
Answer:
b. macro environment
139. Marketing is a:
a. goal oriented process
b. social process
c. exchange process
d. all of these
Answer:
d. all of these
140. Which of the following is not included in the physical supply?
a. standardization
b. transportation
c. storage
d. packaging
Answer:
a. standardization
141. What is the force or factors that affect marketing policies , decision and operations of a business is called?
a. marketing mix
b. production
c. marketing control
d. marketing environment
Answer:
d. marketing environment
142. How can you classify the market On the basis of area?
a. very short period market
b. retail market
c. capital market
d. national market
Answer:
d. national market
143. On the basis of demand and supply , market can be classified in to :
a. seller’s market
b. buyer’s market
c. spot market
d. both a & b
Answer:
d. both a & b
144. When a market is said to be imperfect?
a. product are identical and uniform price
b. free entry and exit of firms
c. different price and similar product
d. products are not identical and –
Answer:
c. different price and similar product
145. Accessibility, homogeneity, profitability and growth potential are the criteria for choosing any one of the following option, choose the correct one?
a. market research criteria
b. product differentiation basis
c. criteria for market segmentation
d. none of these
Answer:
c. criteria for market segmentation
146. In Which market segmentation, the producer doesn’t differentiate between different customers?
a. undifferentiated
b. concentrated
c. customized
d. personalized
Answer:
a. undifferentiated
147. Which segmentation approach is used in consumer products?
a. undifferentiated marketing
b. concentrated marketing
c. differentiated marketing
d. all of the above
Answer:
c. differentiated marketing
148. Construction of bridge, home repair etc are examples of:
a. concentrated marketing
b. customized marketing
c. differentiated marketing
d. none of these
Answer:
b. customized marketing
149. What is the Base of segmentation of consumer markets?
a. demographic & geographic segmentation
b. psychographic segmentation
c. behavioral segmentation
d. all of these
Answer:
d. all of these
150. What is Retailing through internet ?
a. e-commerce
b. m-commerce
c. e-tailing
d. e-sale
Answer:
c. e-tailing
151. What is the reason of Popularity of e-commerce?
a. most safe delivery
b. lower price for product
c. no warehousing is needed
d. global access
Answer:
d. global access
152. What is the feature of Any time business?
a. physical distribution
b. online marketing
c. e-commerce
d. all of these
Answer:
c. e-commerce
153. Super markets , hire purchase shops , street stall holders etc .. belongs to which category?
a. itinerant retailers
b. fixed shop retailers
c. small scale retailers
d. large scale retailers
Answer:
b. fixed shop retailers
154. Who are Itinerant retailers?
a. having fixed shops
b. having shops
c. having no fixed shops
d. having no fixed place for selling
Answer:
d. having no fixed place for selling
155. Home parties ,mail order, tele marketing etc… belong to which type of marketing?
a. indirect marketing
b. direct marketing
c. one level channel
d. all of these
Answer:
b. direct marketing
156. Which type marketing coca cola company has used?
a. meta marketing
b. mega marketing
c. mass marketing
d. event marketing
Answer:
c. mass marketing
157. The group of elements price ,product ,promotion and place constitute :
a. market mix
b. product mix
c. marketing mix
d. promotion mix
Answer:
c. marketing mix
158. Which concept is based on the principle that marketing is not a department , but it is pervasive throughout the company ?
a. production
b. holistic
c. modern
d. selling
Answer:
b. holistic
159. What refers to product planning?
a. merchandising
b. assembling
c. r&d
d. none of these
Answer:
a. merchandising
160. Name Market where goods are transacted on the spot or immediately.
a. perfect market
b. spot market
c. future market
d. none of these
Answer:
b. spot market
161. The market in which goods are bought and sold in bulk quantity :
a. retail market
b. world market
c. wholesale market
d. none of these
Answer:
c. wholesale market
162. Market where shares, debentures, bonds etc…of companies are bought and sold :
a. money market
b. stock market
c. foreign exchange market
d. international market
Answer:
b. stock market
163. Where Marketing is applicable?
a. goods
b. property
c. events
d. all of these
Answer:
d. all of these
164. Rural consumers are:
a. price sensitive
b. less price sensitive
c. quality conscious
d. none of these
Answer:
a. price sensitive
165. An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach?
a. total market approach
b. concentration approach
c. multi- segment approach
d. none of these
Answer:
c. multi- segment approach
166. Which of the following is not an element of demographic segmentation?
a. family size
b. income
c. population density
d. religion
Answer:
c. population density
167. Name The process of assessing the relative worth of different market segments and selecting one or more segments ?
a. target marketing
b. market segmentation
c. product differentiation
d. none of these
Answer:
a. target marketing
168. The process of introducing higher quality products by a manufacturer , which term is correct?
a. trading up
b. trading down
c. quality high
d. none of these
Answer:
a. trading up
169. Under which category of consumer goods TV falls ?
a. convenience goods
b. shopping goods
c. brown goods
d. yellow goods
Answer:
c. brown goods
170. “fixing very low price to stimulate the growth of the market”. Give the name of pricing strategy.
a. cost plus pricing
b. skimming pricing
c. target pricing
d. none of these
Answer:
d. none of these
171. A brand name which is used for several products belonging to the same company is called:
a. trade mark
b. individual brand
c. family brand
d. multiple brand
Answer:
c. family brand
172. Give the expansion of FMCG.
a. fast movable customer goods
b. fast moving customer goods
c. fast moving consumer goods
d. fast moved consumer goods
Answer:
c. fast moving consumer goods
173. Name the channel of distribution which consists of manufacturer and consumer.
a. zero level channel
b. nil channel
c. one level channel
d. none of these
Answer:
a. zero level channel
174. Which of the following market where there is no physical delivery of goods ?
a. spot market
b. future market
c. perfect market
d. none of these
Answer:
b. future market
175. Economic forces of marketing environment include:
a. economic condition
b. buying power
c. peoples willingness to spend
d. all of these
Answer:
d. all of these
176. Which type of market is Levi strauss (jeans)?
a. monopoly
b. monopolistic competition
c. oligopoly
d. duopsony
Answer:
b. monopolistic competition
177. A buyer searches information of product from
a. internally
b. external search only
c. no search about product
d. both internal and external search
Answer:
d. both internal and external search
178. What is Situational influence of buyer decision process?
a. time
b. perception
c. location
d. both a& c
Answer:
d. both a& c
179. Which Motive that influence where a person purchase product on a regular basis?
a. patronage motive
b. buying motive
c. consumption motive
d. none of these
Answer:
a. patronage motive
180. Which of the following involvesthe development of Graphic design for a product ?
a. branding
b. labeling
c. packaging
d. both b & c
Answer:
c. packaging
181. What is closely related with packaging and is used for identification, promotional and informational purpose?
a. branding
b. labeling
c. grading
d. packaging
Answer:
b. labeling
182. Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging?
a. promotion
b. management
c. marketing
d. all of these
Answer:
a. promotion