News Media Management Multiple Choice Questions
1. What is primary objective of the ABC?
A. to contact government
B. to cover news
C. to secure accurate circulation figures and data relating to all periodicals and media
D. to circulate news
Answer:
C. to secure accurate circulation figures and data relating to all periodicals and media
2. Which of the following is not type of advertising?
A. editorial
B. advertorial
C. classified ads
D. display ad
Answer:
A. editorial
3. Advertising revenue and _______ revenue are backbone of newspaper’s finance.
A. share
B. circulation
C. saving
D. value
Answer:
B. circulation
4. For any organisation Financial summary of the year is recorded in _______.
A. record
B. analysis
C. circulation
D. balance sheet
Answer:
D. balance sheet
5. What is press release?
A. newspapers
B. content given to media by pr agencies
C. blog
D. data
Answer:
B. content given to media by pr agencies
6. What are 4Ps of marketing mix?
A. product, price, population, place
B. product, price, place, population
C. product, price, place, promotion
D. product, price, population, promotion
Answer:
C. product, price, place, promotion
7. What bring different technologies together?
A. advertising convergence
B. product
C. auto
D. digital convergence
Answer:
D. digital convergence
8. In _______ type of ownership owner alone takes all decisions .
A. individual
B. partnership
C. trust
D. corporate
Answer:
A. individual
9. How does Human Resource department appoint employees?
A. through lottery system
B. through recruitment process and interview
C. without any process
D. financial department of company
Answer:
B. through recruitment process and interview
10. Define advertising revenue.
A. money given by investors
B. money through shares
C. money calculated by abc
D. money generated by advertising
Answer:
D. money generated by advertising
11. What is TRP?
A. television regional point
B. television revised points
C. television rise points
D. television rating point
Answer:
D. television rating point
12. Which among following is not tool of IMC?
A. advertising
B. sales promotion
C. personal selling
D. theory
Answer:
D. theory
13. Financial management is ____for any efficient functioning of business.
A. key
B. loss
C. financial
D. average
Answer:
A. key
14. When one owner owns media across different platforms is called as______ media ownership.
A. cross
B. straight
C. government
D. individual
Answer:
A. cross
15. Foreign ______ investment brings foreign investors in India.
A. global
B. digital
C. direct
D. duplicate
Answer:
C. direct
16. Widely known Star TV in India is known as _______ in some foreign countries.
A. zee tv
B. new tv
C. sky network
D. etv
Answer:
C. sky network
17. Why marketing research is conducted?
A. to understand market for advertising
B. to understand research
C. to understand formula
D. to understand issue
Answer:
A. to understand market for advertising
18. In which company maximum 50 number of members are allowed?
A. limited company
B. individual
C. trust
D. unregistered company
Answer:
A. limited company
19. Editor is involved in _________process with management
A. none of the
B. policy making
C. assistance
D. association
Answer:
B. policy making
20. Which process enables communication with end users?
A. circulation
B. direct marketing
C. strategy planning
D. communication with employees
Answer:
B. direct marketing
21. What percentage of FDI is allowed in newspapers?
A. 0.44
B. 0.5
C. 0.26
D. 0.8
Answer:
C.0.26
22. Facebook has become one of the popular ______site.
A. news media
B. youtube
C. social media
D. traditional media
Answer:
D. traditional media
23. Eenadu is _______ language daily newspaper, started in 1974.
A. kannada
B. telugu
C. malyalama
D. tamil
Answer:
B. telugu
24. Which act makes it mandatoryto register printed publication in India?
A. press and registration of books act 1867
B. official secrets act 1923
C. copyright act
D. working journalist act 1955
Answer:
A. press and registration of books act 1867
25. Which among following is not role of HRD?
A. recruitment and selection
B. record keeping of all personal data
C. performance appraisal
D. market watch
Answer:
D. market watch