Marketing Management Multiple Choice Questions
1. A call center is______
a. A meeting place for DCAs
b. A training center for DSAs
c. A meeting center place for customers s
d. Data center
e. A back office setup where customer queries are answered
Answer: e
2. The sequence of a sales process is________
a. Lead generation, call presentation and sale
b. Sale, presentation, lead generation, sale and call
c. Presentation, lead generation, sale and call
d. Lead generation, call, sale and presentation
e. There is no sequence required
Answer: a
3. ‘Value-added services’ means_________
a. Better value at a premium
b. Costlier services
c. Additional services
d. Better value at a discount
e. At par services
Answer: c
4. To ‘Close a Call’ means_______
a. To end the conversation
b. To put the phone down
c. To close the door
d. To clinch the sale
e. To close the business
Answer: d
5. ‘Customization’ means_______
a. Tailor-made products for each customer
b. Customers selling goods
c. Tailor-made products for each staff
d. A selling process
e. None of these
Answer: a
6. A ‘Call’ in marketing language means_________
a. Calling on a sales person
b. Calling on a customer
c. Making a phone-call
d. Tele-marketing
e. None of these
Answer: b
7. Computers manipulate data in many ways, and this manipulation is called
a. Upgrading
b. Processing
c. Batching
d. Utilizing
e. None of these
Answer: a
8. A market survey is required for________
a. Deciding marketing strategies
b. Deciding product strategies
c. Deciding pricing strategies
d. All of these
e. None of these
Answer: d
9. The Target Group for Education Loan is________
a. All colleges
b. All parents
c. Research scholars
d. Meritorious students seeking higher education
e. All of these
Answer: e
10. Cross-selling means_______
a. Selling with a cross face
b. Cross country marketing
c. Selling other products to existing customers
d. Selling to friends
e. Selling to employees
Answer: c
11. Market Segmentation is useful for
a. Preferential marketing
b. Targeting existing client
c. Identifying prospects
d. Knowing customers’ tastes
e. All of the above
Answer: e
12. The Target Group for Savings Deposit Account is
a. New born babies
b. Students
c. Parents
d. Businessman
e. All of the above
Answer: e
13. Market segmentation can be resorted to by means of
a. Segmenting by age
b. Segmenting by income
c. Segmenting geographically
d. All of these
e. None of these
Answer: d
14. The target group for a car loan is________
a. All auto drivers
b. All auto dealers
c. All car owners
d. Any individual needing car
e. All of these
Answer: d
15. Market information means_______
a. Knowledge of industries
b. Knowledge of household
c. Knowledge of peers
d. Knowledge of customers tastes
e. All of these
Answer: e
16. Bancassurance means_______
a. Banks promising to give loans
b. Bank promising to pay interest
c. Banks selling insurance products
d. Assurance to repay loans
e. None of these
Answer: c
17. The target group for agricultural loan is________
a. Any farmer
b. Farm labourers
c. Any individual dealing in agricultural or related activity
d. Farmers’ societies
e. All of these
Answer: e
18. The target group for credit cards is________
a. Existing cardholders
b. All graduates
c. All minors
d. Individuals with taxable income
e. All of these
Answer: d
19. Market segmentation means________
a. Segmenting the salesmen
b. Segmenting the employees
c. Segmenting the customers as per their needs
d. Segmenting the products
e. All of these
Answer: c
20. A ‘Target Group’ means________
a. A group of sellers
b. A group of buyers
c. A group of products
d. A group of persons to whom sales should be focused
e. All of these
Answer: d
21. Direct marketing means
a. Advertisements
b. Banners
c. Face-to-face selling
d. Selling by all staff
e. Achieving targets
Answer: c
22. Web marketing involves
a. Selling web cameras
b. Web advertisements
c. E-mail chatting
d. Browsing the web
e. Door-to-door canvassing
Answer: b
23. The ultimate aim of the marketing is to provide
a. More business to the company
b. More profit
c. More staff
d. More production
e. More products
Answer: a
24. Selling process includes
a. Publicity
b. Lead generation
c. Cross-country contacts
d. Product designing
e. Product re-designing
Answer: b
25. Market share means
a. Paid-up capital
b. Shares held by employees
c. Shares of business volume as compared to other companies
d. Share price of the company quoted in the market
e. Sensex
Answer: c
26. Market share can be increased by
a. Increasing the number of sales person
b. Increasing the sales volume
c. Increasing the products
d. Increasing production
e. Rewriting profits
Answer: b
27. Market segmentation means_______
a. Segmentation of sales teams
b. Allocation of territory
c. Sales arrangement
d. Segmentation of target group according to their needs
e. Market share
Answer: c
28. Target group of education loans is
a. All school students
b. All college students
c. All colleges
d. All schools
e. All hospitals
Answer: b
29. Referral means_______
a. Sales person
b. All customers
c. Lead provided by operation staff
d. Calling the existing purchasers
e. All purchasers
Answer: c
30. “USP” in marketing means________
a. Unique selling practices
b. Uniform selling practices
c. United sales persons
d. Unique selling proposition
e. Useful sales person
Answer: d
31. The meaning of ‘conversion’ in terms of sale is ___________
a. Designing new products
b. Converting purchaser into sellers
c. Converting seller into purchasers
d. Converting perspective customers into purchasers
e. Conversion of religion
Answer: d
32. On-line marketing is mostly useful for marketing of
a. Saving accounts
b. Credit cards
c. Home loans
d. NRI deposits
e. Business accounts
Answer: c
33. Cross-selling means
a. City to city sales
b. Selling with cross face
c. Selling with crossed finger
d. Selling products to existing customers
e. Cold calling
Answer: d
34. Marketing strategy means________
a. Ideas for new employment
b. Old techniques of selling
c. Techniques for improving marketing activities
d. Techniques for increasing production
e. Networking
Answer: c
35. Target group means_______
a. All purchasers
b. All sales persons
c. Targeted purchasers
d. All consumers
e. Delivery persons
Answer: a
36. What is the USP of saving accounts?
a. High rate of interest
b. Easy operation
c. Risky transactions
d. Expensive transactions
e. Back office facility
Answer: b
37. Which one of the following is not a target group for saving accounts?
a. Salaried persons
b. Loss making companies
c. Doctors
d. Government employees
e. Insurance agents
Answer: b
38. Target group for home loans is_______
a. Existing creditors
b. Persons having no house of their own
c. Persons having one or more than one house
d. Builders
e. NRIs
Answer: b
39. Digital Marketing is similar to_______
a. Online marketing
b. Cold calling
c. Web designing
d. Market fore-cast
e. Outdoor marketing
Answer: a
40. Full form of DSA is______
a. Delivery Staff Agency
b. Direct Selling Agent
c. Direct Supplier Agent
d. Distribution and Supply Agency
e. Driving Sales Ahead
Answer: b
41. Digital Banking can be resorted through:
a. Mobile phones
b. Internet
c. Telephones
d. All of these
e. None of these
Answer: d
42. Delivery channels means
a. Maternity wards
b. Handing over the products to the buyers
c. Place where products are made available to the buyers
d. All of these
e. None of these
Answer: c
43. Market expansion means
a. Hiring more staff
b. Firing more staff
c. Buying more products
d. Buying more companies
e. Growth in sales through existing and new products
Answer: e
44. Effective marketing helps in
a. Developing new product
b. Creating a competitive environment
c. Building demands for products
d. All of these
e. None of these
Answer: d
45. One of the methods for market monitoring is
a. To watch T.V serials
b. To discuss with other sales persons
c. To monitor media outlets
d. All of these
e. None of these
Answer: b
46. Sources of sales leads are_____
a. Data mining
b. Market research
c. Media outlets
d. Promotional programs
e. All of these
Answer: e
47. Promotion to marketing means______
a. Passing an examination
b. Elevation from one grade to another
c. Selling the products through various means
d. Selling the products in specific area
e. All of these
Answer: c
48. A call in marketing means
a. To phone the customers
b. To visit the customers
c. To visit the marketing site
d. To call on prospective customers
e. None of these
Answer: d
49. Value-Added service means:
a. Costlier products
b. Additional benefits at the same cost
c. Extra work by the sales persons
d. All of these
e. None of these
Answer: e
50. Rural Marketing can be more effective if it is arranged through
a. Meals
b. Village fairs
c. Door to door campaigns
d. All of these
e. None of these
Answer: d
51. The target group for marketing of educational loan is
a. All customers
b. Students
c. Only poor students
d. Students with good academic record
e. All of these
Answer: d
52. After sales service is not the job of:
a. Marketing staff
b. Sales persons
c. Directors of the company
d. Employees of the company
e. All of the above are false
Answer: e
53. Innovation means
a. Product designing
b. New ideas
c. Motivation
d. Only a. and b.
e. Only b. and c.
Answer: d
54. A good sales person should have following quality/qualities
a. Job commitment
b. Sociability
c. Empathy
d. All of these
e. None of these
Answer: d
55. Successful marketing aims at______
a. Increasing the sales volume
b. Increasing the profits
c. Increasing the output of the sales persons
d. All of these
e. None of these
Answer: d
56. Internet marketing means _______
a. Marketing to oneself
b. Marketing to the core group
c. Marketing to the employees
d. All of these
e. None of these
Answer: e
57. Market survey means_______
a. Market research
b. Market plan
c. Marketing strategies
d. Market monitoring
e. All of these
Answer: a
58. Rural marketing need not be resorted to because_______
a. Rural persons do not understand marketing
b. It is not cost viable
c. It is a waste of time
d. All the statement are false
e. All the statement are true
Answer: d
59. Networking makes marketing_________
a. Very difficult
b. Very cumbersome
c. Easy to handle
d. Has no role in marketing
e. None of these
Answer: c
60. The target group for marketing of Internet Banking is
a. All customers
b. All literate customers
c. All computer literate customers
d. Only borrowers
e. All of these
Answer: c
61. Marketing is the combined study of______
a. Buyer’s behaviour and consumer tasks
b. Product demand and product supply
c. Brand building and publicity
d. Sales force abilities and customer responses
e. All of these
Answer: e
62. Effective marketing helps in______
a. Boosting the sales
b. Boosting the purchases
c. Boosting the demand and supply
d. All of these
e. None of these
Answer: d
63. Market size means_____
a. Size of the sales team
b. Size of the company
c. Scope for profit
d. Scope for marketing
e. None of these
Answer: d
64. Market share means_____
a. Share market
b. Sensex
c. Market changes
d. Market demands
e. Share of business among pears
Answer: e
65. Direct marketing means_____
a. Face to face marketing
b. Over the counter marketing
c. Door to door marketing
d. All of these
e. None of these
Answer: d
66. A “Lead” means_____
a. A buyer
b. A seller
c. Employee
d. Employer
e. None of these
Answer: a
67. DSA means________
a. District Sales Authority
b. Direct Selling Agent
c. Distributor and Sales Agents
d. Distributor and State Agent
e. None of these
Answer: b
68. A DSA’s main function is_____
a. To boost customer contacts
b. To boost emails
c. To boost telemarketing
d. All of these
e. None of these
Answer: a
69. A “prospect” means_____
a. Company’s prospectus
b. Company’s memorandum of association
c. A likely buyer
d. A likely seller
e. None of these
Answer: c
70. To “close a call” means__________
a. To clinch the sales
b. To abandon the sales
c. To lose the business
d. To annoy the customer
e. To exit from the sales team
Answer: c
71. Good selling skill calls for______
a. Patience
b. Perseverance
c. Persuasion
d. Pursuit
e. All of these
Answer: e
72. Marketing channels means______
a. Delivery time
b. Delivery period
c. Sales outlets
d. Purchase outlets
e. All of these
Answer: e
73. Value added services means_____
a. Additional cost
b. Additional production
c. Additional staff
d. Additional services
e. All of these
Answer: d
74. A “Target Group” means _________
a. Group of salesman targeting the customers
b. Likely buyers
c. Group of products
d. Group of companies
e. All of these
Answer: e
75. “USP” in marketing means______
a. Useful sales procedures
b. Useful selling propositions
c. Useful sales persons
d. Used sales plans
e. Unique selling propositions
Answer: e
76. “ATM” stands for_________
a. Anywhere marketing
b. Anytime marketing
c. Anytime money
d. Automated teller machine
e. Automatic timely machine
Answer: d
77. Market plan is a_____
a. Selling process
b. Year-end-budget
c. Calendar
d. Business document for marketing strategies
e. All of these
Answer: d
78. Market segmentation means dividing __________
a. The market group into homogeneous groups
b. The market process into easy steps
c. The sales teams into small groups
d. All of these
e. None of these
Answer: a
79. “HNI” means_____
a. Highly Non-Interested Individuals
b. Highly Needy Individuals
c. High Network Individuals
d. Highly Negative Individuals
e. None of these
Answer: c
80. Digital marketing includes-Find the incorrect answer
a. Web advertisement
b. E-mail canvassing
c. Blogs
d. SMS campaigns
e. Mobile alerts
Answer: e
81. Marketing can be effected by_________
a. Bringing in new customers
b. Retaining existing customers
c. Selling more to existing customers
d. Quality pre and post sales service
e. All of these
Answer: d
82. Of the 4P’s of marketing, 3 are product, place and promotion, which is the 4th P?
a. Price
b. Pricing
c. Purpose
d. Pride
e. Pursuit
Answer: a
83. Innovation in marketing means:
a. Good commutation skills
b. Good negotiation skills
c. Spirited motivation
d. Novel methods of selling
e. Tired of marketing
Answer: d
84. Telemarketing involves___________
a. Good communication skills
b. High level of motivation
c. Door-to-door campaigns
d. Event management
e. All of these
Answer: a
85. Online marketing is_______
a. Same as face-to-face marketing
b. Easier than traditional marketing
c. Boring as customers are not visible
d. Voluminous task
e. None of these
Answer: b
86. A mission statement is______
a. Same as vision statement
b. Same as targets
c. Part of the marketing plan
d. All of these
e. None of these
Answer: d
87. Market research is required for
a. Deciding sales volume
b. Deciding production levels
c. Deciding marketing strategies
d. Deciding sales team numbers
e. All of these
Answer: e
88. Market segmentation means _________
a. Dividing then sales team into small groups
b. Dividing the marketing process into small steps
c. Dividing the territory into small areas
d. Dividing the target groups into homogeneous groups
e. All of these
Answer: d
89. Market segmentation is required
a. For avoiding old calls
b. To increase production
c. For territory allocation
d. For focused marketing
e. For increasing profits
Answer: d
90. Motivation for sales persons can be achieved through
a. High success rate of conversion
b. Better sales incentives
c. Continuous training and updating of knowledge
d. Support from operation staff
e. All of these
Answer: e
91. Marketing of education loans can be done by
a. Approaching eligible loans
b. Approaching the parents
c. Approaching colleges
d. Having tie-ups with educational institutes
e. All of these
Answer: e
92. Diversification means______
a. Attaching more customers
b. Retaining existing customers
c. Increasing sales volume
d. All of these
e. None of these
Answer: d
93. Education loans can be more effectively canvassed by
a. Door-to-door campaigns
b. E-mail contacts
c. Diversification
d. Tie-up with colleges
e. All of these
Answer: d
94. One of the following is not a function of retail building
a. Accepting fixed deposit
b. Giving home loan
c. Giving education loan
d. Joint ventures
e. None of these
Answer: d
95. The target group for fixed deposit is________
a. All individuals
b. All corporate
c. NRI’s
d. Government bodies
e. All of these
Answer: e
96. Data mining means______
a. Same as database
b. Same as data warehouse
c. Market survey
d. Analyzing the data on customers
e. None of these
Answer: d
97. Customer database is_______
a. Useful for lead generation
b. Useful for cross selling
c. Useful for CRM
d. Useful for customization of products
e. All of these
Answer: e
98. Data warehouse is_______
a. A godown
b. A shop selling computers
c. A showroom
d. A system where data on customers is stored
e. None of these
Answer: d
99. Retail banking is_______
a. Retail shopkeepers
b. Banks financing to retail traders
c. Same as Universal Banking
d. Giving loans to corporates
e. Giving consumer loans to various public
Answer: e
100. Good marketing requires one of the following
a. Proper planning
b. Good team work
c. Good communication skills
d. Knowledge of products
e. All of these
Answer: e
101. Marketing is a_______
a. One day effort
b. Team effort
c. One man effort
d. All of these
e. None of these
Answer: b
102. Service marketing is the same as________
a. Transaction marketing
b. Relationship marketing
c. Internal marketing
d. Outdoor marketing
e. None of these
Answer: b
103. Marketing is influenced by________
a. Product demand
b. An public taste
c. Buyer behaviour
d. Brand image
e. All of these
Answer: e
104. Marketing in banks is a necessity today, due to ____________
a. Liberalization
b. Nationalization
c. Fashion
d. Urbanization
e. Marketing in banks is not necessary, as banking in India is more than 200 years
Answer: a
105. Marketing helps in_______
a. Boosting production
b. Getting new clients
c. Interacting with strangers
d. All of these
e. None of these
Answer: a
106. Marketing of services is resorted in_________
a. Manufacturing concerns
b. Insurance concerns
c. Hostels
d. Only a. and b.
e. Only b. and c.
Answer: e
107. Marketing is the art of______
a. Buying more
b. Paying more
c. Selling more
d. Talking more
e. Only a. and b.
Answer: c
108. Market share means_______
a. Share market
b. Share prices
c. IPOs
d. Scope for marketing
e. Share of business among peers
Answer: e
109. A DSA (Direct Selling Agent) is one________
a. Who sells through the Internet
b. Who sells direct to the client
c. Who works on the Bank Counters
d. Who works in back office setup
e. None of these
Answer: b
110. Internal marketing means________
a. Marketing to self
b. Marketing to family members
c. Marketing to the staff members
d. Marketing inside India
e. Marketing outside India
Answer: c
111. A good and effective DSA should________
a. Copy the competitor company
b. Criticize the competitor company
c. Join the competitor company
d. Be passive
e. Be more effective than the competitor company
Answer: e
112. A DSA helps in______
a. Boosting direct sales
b. Boosting sales through the net
c. Strengthening Indirect Marketing
d. Strengthening Telemarketing
e. All of these
Answer: e
113. Which of the following statements is correct
a. Marketing is not required due to globalization
b. Marketing causes higher expenses and losses
c. Marketing is not required in profit- making companies
d. Marketing sharpens the minds of the employees
e. Marketing is a waste of time in established companies
Answer: d
114. A true marketing mindset requires_________
a. Control mindset
b. Command mindset
c. Passive mindset
d. Active mindset
e. Inert mindset
Answer: d
115. Modern styles of marketing are________
a. Telemarketing
b. Web marketing
c. Advertisement on the net
d. E-mails
e. All of these
Answer: e
116. Selling is_____
a. Different from marketing
b. A sub-function from marketing
c. Same as marketing
d. More than marketing
e. None of these
Answer: b