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Advertising & Sales Promotion Multiple Choice Questions
1. Which among the following is a Pull Strategy?
a. trade promotion
b. consumer promotion
c. sales force promotion
d. none of these
Answer:
b. consumer promotion
2. If a company gives false message to the customers, it is known as
a. obscene ads
b. subliminal ads
c. deception
d. none of these
Answer:
c. deception
3. The plan that show time, date and frequency of an advertisement is
a. media plan
b. media schedule
c. media time
d. media space
Answer:
b. media schedule
4. Point of Purchase Ads are also known as
a. in-store advertising
b. built-in advertising
c. green advertising
d. stock advertising
Answer:
a. in-store advertising
5. Which among the following is not a mechanical test?
a. psycho galvanometer
b. techistoscope
c. camera test
d. consumer dairy test
Answer:
d. consumer dairy test
6. Which of the following is more of personal medium of advertisement?
a. internet advertisement
b. broadcast media
c. direct mail advertising
d. print media
Answer:
c. direct mail advertising
7. If a company wants to build a good “corporate image,” it will probably use whichofthe following marketing communications mix tools?
a. advertising
b. public relations
c. direct marketing
d. sales promotion
Answer:
b. public relations
8. A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
a. push strategy
b. pull strategy
c. blocking strategy
d. integrated strategy
Answer:
a. push strategy
9. ________is a departments within a company that is responsible for producing some or all of that company’s marketing communication.
a. full-service agency.
b. in-house agency.
c. marketing agency.
d. pr agency.
Answer:
a. full-service agency.
10. _________manage a company’s brand and product line.
a. brand assistants.
b. brand executives.
c. brand managers.
d. brand associate.
Answer:
c. brand managers.
11. Who develop the verbal brand message?
a. designers.
b. directors.
c. copy writers
d. creative directors.
Answer:
c. copy writers
12. Who controls the flow of work through the approval and production process?
a. traffic manager.
b. media manager.
c. free lancer.
d. creative director.
Answer:
a. traffic manager.
13. Who oversee the logistics and cost of producing radio and tv commercials?
a. directors.
b. producers.
c. . actors.
d. editors.
Answer:
b. producers.
14. A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
a. advertorial
b. editorial
c. campaign
d. billboard
Answer:
a. advertorial
15. ________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages.
a. media.
b. research.
c. ads.
d. marketing.
Answer:
b. research.
16. A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
a. flighting
b. pulsing
c. puffery .
d. morphing.
Answer:
a. flighting
17. Institutional and ideas advertising are designed to create a favorable ___________and acceptability.
a. demand
b. attitude
c. awareness
d. opinion
Answer:
b. attitude
18. ________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders
a. marketing.
b. advertising.
c. pr.
d. creative.
Answer:
c. pr.
19. ___________firms offer graphic design services for all brands and for all media forms.
a. call center.
b. design studios.
c. production houses.
d. internet companies.
Answer:
b. design studios.
20. ___________ is a container and conveyor of information.
a. packaging.
b. personal selling.
c. publicity.
d. sales promotion.
Answer:
a. packaging.
21. ________firms specialize in e-commerce and interactive media.
a. pr.
b. marketing.
c. internet.
d. ad.
Answer:
c. internet.
22. _________firm valuates marketing communication idea and tests their effectiveness.
a. pr.
b. research.
c. internet.
d. advertise.
Answer:
b. research.
23. B2B is _________.
a. business to business.
b. brand to business.
c. business to brand.
d. brand to brand.
Answer:
a. business to business.
24. B2C is __________.
a. brand to consumers.
b. business to consumers.
c. brand to compete.
d. brand to customers.
Answer:
b. business to consumers.
25. Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as
a. billboards
b. siquis.
c. posters
d. pamphlets
Answer:
b. siquis.
26. GE is ___________.
a. geo effect.
b. general electric.
c. general effect.
d. geo energy.
Answer:
b. general electric.
27. ______is defined as a communication that aims at raising money from primary or secondary markets.
a. advocacy advertising
b. generic advertising
c. financial advertising
d. surrogate advertising
Answer:
c. financial advertising
28. ________ is a series of interaction between customers and a company over a time.
a. customer service.
b. client service.
c. customer relationship.
d. client relationship.
Answer:
c. customer relationship.
29. __________are distinctive graphic designs used to communicate a product, company, or organization identity.
a. captions.
b. copy.
c. logos.
d. design.
Answer:
c. logos.
30. ________is the process of creating a brand image that engages the heart and minds of customers.
a. planning.
b. branding.
c. promoting.
d. selling.
Answer:
b. branding.
31. ____________are advantages that allow a product to satisfy customers needs wants or desires.
a. benefits.
b. prices.
c. brands.
d. offers.
Answer:
a. benefits.
32. ___________ is a visualization technique that indicates how customers perceive competing brands.
a. repositioning.
b. perceptual mapping.
c. brand identification.
d. brand positioning.
Answer:
b. perceptual mapping.
33. The literal meaning of trademark is ___________.
a. matter of a trade.
b. mark of a trade.
c. master of trade.
d. minister of trade.
Answer:
b. mark of a trade.
34. ___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.
a. brand community.
b. brand loyalty.
c. brand image.
d. brand identity.
Answer:
b. brand loyalty.
35. ___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.
a. brand community.
b. community network.
c. social network.
d. brand network.
Answer:
a. brand community.
36. __________ is the application of an established brand name to new product offerings.
a. brand extension.
b. brand image.
c. brand identity.
d. brand community.
Answer:
a. brand extension.
37. Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________
a. clandestinely
b. directly
c. ethically
d. favorably
Answer:
a. clandestinely
38. ________is two way communication that sends and receives messages from customers and other
a. hyper activity
b. interactivity
c. interoperability
d. dialogue
Answer:
b. interactivity
39. _______ is a clever phrase that serves as a reminder of a brand, company image, or campaign theme.
a. caption
b. body copy
c. display copy
d. slogan
Answer:
d. slogan
40. _________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.
a. body copy.
b. display copy.
c. caption.
d. headline.
Answer:
b. display copy.
41. ___________ are verbal explanations of visuals.
a. captions
b. call-outs
c. tag-line
d. signature
Answer:
a. captions
42. ________ is also called as logo.
a. signature.
b. tagline.
c. captions.
d. design.
Answer:
a. signature.
43. __________ is short songs that deliver a brand story in an easy-to-sing format.
a. melody.
b. jingles.
c. rap.
d. jazz.
Answer:
b. jingles.
44. _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial.
a. video script.
b. audio script.
c. story board.
d. frames.
Answer:
c. story board.
45. ________ contains the published rates and ad space availability for a particular media such as a web site.
a. rate card.
b. data card.
c. guarantee card.
d. privilege card.
Answer:
a. rate card.
46. Dividing the market based on age, income, gender, educational qualification is known as
a. branding
b. demography.
c. targetting
d. positioning
Answer:
b. demography.
47. Legend is another name for
a. caption.
b. slogan
c. title
d. logo.
Answer:
a. caption.
48. _________ is two or more oversize pages that fold out from the magazine.
a. gate-folds.
b. pop-ups.
c. pop-unders.
d. strips.
Answer:
a. gate-folds.
49. ________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.
a. gate-folds.
b. pop-ups.
c. tip-ins.
d. strips.
Answer:
c. tip-ins.
50. _______ is the esteem that a company or brand has in the eyes of its stakeholders.
a. respect.
b. reputation.
c. award.
d. brand.
Answer:
b. reputation.
51. Generic advertising, also known as _______________demand advertising.
a. secondary
b. primary
c. tertiary
d. exclusive
Answer:
b. primary
52. Any printed material sent through the mail directly to prospective customers is known as________.
a. direct mail advertising.
b. online advertising.
c. web advertising.
d. attachments.
Answer:
a. direct mail advertising.
53. The blank space between margins of facing pages of a publication is ______.
a. folds.
b. gutter.
c. splits.
d. inches.
Answer:
b. gutter.
54. Head & Shoulders is a power brand from _________.
a. p&g.
b. unilever.
c. johnson & johnson.
d. cavinkare.
Answer:
a. p&g.
55. What is AIDA?
a. advertisement, interest, demand, acquire.
b. action, interest, desire, attention.
c. attraction, interest, desire, attention.
d. attention, interest, desire, action.
Answer:
d. attention, interest, desire, action.
56. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
a. artwork.
b. copy.
c. layout.
d. bromide.
Answer:
d. bromide.
57. Which of the following is NOT a requirement for setting advertising objectives?
a. objectives must specify the amount of change.
b. objectives must be realistic.
c. objectives must be stated in terms of profits.
d. objectives must be clear and in writing.
Answer:
c. objectives must be stated in terms of profits.
58. ____________ is an array of reach according to the level of frequency delivered to each group.
a. frequency period
b. frequency distribution
c. frequency channel
d. frequency time
Answer:
b. frequency distribution
59. ______________ is a regular program sponsored by only one advertiser.
a. program sponsorship.
b. franchise.
c. half program.
d. full program sponsorship.
Answer:
d. full program sponsorship.
60. ____________ is a period of time during which there is no advertising activity.
a. down link.
b. duplication.
c. hiatus.
d. imprint.
Answer:
c. hiatus.
61. ____________ is an extended degree of consumer awareness of an advertisement within a specific media.
a. impact.
b. alternate.
c. choice.
d. impression.
Answer:
a. impact.
62. PACT principles of advertising was given by
a. david ogilvy
b. russel.h. colley
c. roosser reeves
d. j walter thompson
Answer:
b. russel.h. colley
63. The creative point in advertising where the search for a “big idea ” takes pace is known as
a. ideation
b. conceptualisation.
c. visualisation
d. promotion
Answer:
c. visualisation
64. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
a. discount.
b. allowance.
c. valuation.
d. correction.
Answer:
a. discount.
65. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.
a. depth.
b. facing.
c. changing.
d. exposure.
Answer:
b. facing.
66. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.
a. exposure.
b. lights.
c. depth of field.
d. focus.
Answer:
a. exposure.
67. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as
a. sequences
b. story board
c. frames
d. copy
Answer:
b. story board
68. Core brand values should be predictable via________.
a. consistent messages.
b. conservative messages.
c. contradictory messages.
d. conflicting messages.
Answer:
a. consistent messages.
69. The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.
a. barrages.
b. fliers.
c. flights.
d. brochures.
Answer:
b. fliers.
70. Infomercials often look like other types of television shows, including ________.
a. news shows.
b. live, audience-participation shows.
c. reality shows.
d. talk shows.
Answer:
a. news shows.
71. Create services are two pronged, and involve copywriting and ____________
a. account planning
b. branding
c. media planning
d. graphics
Answer:
d. graphics
72. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.
a. full service
b. house agencies
c. a la carte agencies
d. medium agency
Answer:
b. house agencies
73. Which of the following are agency personnel who undertake investigate to support a campaign?
a. research manager.
b. account manager.
c. media director.
d. account planner.
Answer:
c. media director.
74. Television advertising that include a telephone numeral for ordering is an example of__________.
a. direct-response advertising.
b. telemarketing.
c. straight mail.
d. teleconference.
Answer:
a. direct-response advertising.
75. Positioning is a concept given by
a. al ries and jack trout
b. rooser reeves
c. alex osborn
d. abraham maslow
Answer:
a. al ries and jack trout
76. Placement of advertisements inside or outside transportation vehicles is known as
a. aerial advertising
b. transit advertising.
c. speciality advertising
d. place based advertising.
Answer:
b. transit advertising.
77. _______________ the number of people or households who are exposed to a medium.
a. audience
b. television
c. news
d. radio
Answer:
a. audience
78. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.
a. space accumulation.
b. agency accumulation.
c. audience accumulation.
d. audience composition.
Answer:
c. audience accumulation.
79. The effectiveness of advertising is improved through ________________.
a. ad tracking.
b. marketing research.
c. advertising research.
d. copy testing.
Answer:
c. advertising research.
80. The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.
a. culture jamming.
b. ad busters.
c. political advertising.
d. subvert sing.
Answer:
d. subvert sing.
81. Account planning is a much tasked about, much hyped function is also referred to as the______________
a. boutique function
b. prime function
c. ghost function
d. non-prime function
Answer:
c. ghost function
82. An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.
a. brand management.
b. brand.
c. product placement.
d. advertising.
Answer:
a. brand management.
83. Mixing continuity and flighting strategies in media scheduling is known as
a. pulsing
b. reach
c. pushing
d. flighting
Answer:
a. pulsing
84. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
a. corporate law.
b. company.
c. companies law.
d. corporation.
Answer:
d. corporation.
85. ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites,
a. social media.
b. user-generated contented.
c. friend feed.
d. social network service.
Answer:
a. social media.
86. Palmer opened the first American advertising agency, in ________ in 1850.
a. pennsylvania
b. philadelphia
c. allentown, pennsylvania
d. pittsburgh
Answer:
b. philadelphia
87. Some television stations chose to air infomercials as an alternative to the previous perform of ________.
a. sign-off.
b. sign-on.
c. itv1.
d. itv.
Answer:
a. sign-off.
88. Sponsorship belongs as the promotional tool to
a. business marketing.
b. marketing.
c. marketing management.
d. advertising.
Answer:
b. marketing.
89. An out of home medium that includes posters, on vehicles is known as
a. transit advertising
b. trade advertising
c. publicity
d. professional advertising
Answer:
a. transit advertising
90. An increased schedule of advertising above normal levels during peak selling periods is known as
a. pulse
b. pitch
c. blink
d. bleed
Answer:
a. pulse
91. The primary levels of human needs is given by
a. herzberg
b. freud
c. abraham maslow
d. richard petty
Answer:
c. abraham maslow
92. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.
a. illustrators
b. copy writers
c. artists
d. animators
Answer:
b. copy writers
93. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IM) is also known as
a. advertising campaign
b. advertising research.
c. clutter
d. product placement.
Answer:
a. advertising campaign
94. Brand names that other companies can buy the right to use is known as
a. brand image
b. licensed brands
c. brand identity.
d. brand positioning
Answer:
b. licensed brands
95. Majority of the ads appearing online are
a. banner advertisements.
b. pop- up advertising.
c. display advertising
d. corner ads
Answer:
a. banner advertisements.
96. Many advertising experts call the creative brief as the _____________________
a. road map
b. blue print
c. out line
d. key praise
Answer:
a. road map
97. SWOT is an acronym for .
a. strengths, weaknesses, opinion and threats
b. strengths, weaknesses, opportunities and threats.
c. strengths, weaknesses, opportunities and thrust. .
d. strengths, weaknesses, opportunities and trust
Answer:
b. strengths, weaknesses, opportunities and threats.
98. A printed information form listing a publications advertising rates is known as
a. info card
b. rate card
c. ad card
d. premium card
Answer:
b. rate card
99. Advertising used to communicate an organisations views on issues that affect society or business is known as
a. advocacy advertising
b. institutional advertising
c. purposeful advertising
d. emotional advertising
Answer:
a. advocacy advertising
100. To identify the background, learning characteristics, and prerequisite skills of the audience we need to carry out _______________________.
a. task analysis.
b. media analysis.
c. situational analysis.
d. audience analysis.
Answer:
d. audience analysis.
101. The specific approach advertisers use to communicate about the products to satisfy customer needs is
a. discounts.
b. appeal
c. segmentation
d. situation analysis.
Answer:
b. appeal
102. The intrinsic value or worth of a brand is known as
a. brand image
b. brand personality.
c. brand equity
d. brand positioning
Answer:
c. brand equity
103. Which of the following is not considered part of the carefully blended mix of promotion tools?
a. direct marketing.
b. advertising.
c. sales promotion.
d. relationship marketing.
Answer:
d. relationship marketing.
104. The total number of different people or households exposed to an advertising schedule during a given time is known as
a. push
b. outcome
c. reach
d. feedback
Answer:
c. reach
105. _________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs.
a. digital flex.
b. mobile billboard.
c. online advertising.
d. billboard.
Answer:
d. billboard.
106. Total coverage by television and radio of a given geographic area is _________.
a. blank coverage.
b. blanket coverage.
c. zero coverage.
d. national coverage.
Answer:
b. blanket coverage.
107. ______________ is an elaborate booklet, usually bound with a special cover.
a. leaflet.
b. brochure.
c. pamphlet.
d. hoarding.
Answer:
b. brochure.
108. Misleading ads are prohibited in India under the_________________Act.
a. asci
b. ipr
c. copyright
d. monopolies and restrictive trade practices
Answer:
d. monopolies and restrictive trade practices
109. ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.
a. pass time.
b. frequent time.
c. agency time.
d. clear time.
Answer:
d. clear time.
110. __________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product.
a. surrogate advertising
b. disparagement
c. bait-and-switch
d. remediation
Answer:
c. bait-and-switch
111. ____________ is a term used to define a medium geographical potential.
a. transmitter.
b. antenna.
c. mass audience.
d. coverage.
Answer:
d. coverage.
112. . _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser.
a. local advertising
b. cooperative advertising
c. international advertising
d. national advertising
Answer:
a. local advertising
113. Advertising in a directory is ______________.
a. delivery advertising.
b. directory advertising.
c. direct advertising.
d. dynamic advertising.
Answer:
b. directory advertising.
114. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.
a. instant mail advertising.
b. retrieve mail advertising.
c. spam.
d. direct mail advertising.
Answer:
d. direct mail advertising.
115. ______________ is one of the doyens of Indian advertising.
a. alque padamsee
b. piyush panday
c. r.k.swamy
d. subhash ghosal
Answer:
c. r.k.swamy
116. Brand positioning : Strategies for Competitive advantage is authored by ______________.
a. michacl schudson
b. subroto sengupta
c. john sinclair
d. subhash ghosal
Answer:
b. subroto sengupta
117. Russel H colley pioneered the approach called DAGMAR which stands for
a. defining advertising goals for measured advertising results
b. defining advertising goals for measuring and achieving results
c. delivering advertising goals for measured advertising results
d. developing advertising goals for mixed advertising responses
Answer:
a. defining advertising goals for measured advertising results
118. _______________ is called the Mecca of rural advertising.
a. sri lanka
b. africa
c. pakistan
d. india
Answer:
d. india
119. Coca-Cola India has undertaken various, CSR activities in the field of ______________.
a. sanitation
b. environment
c. water harvesting
d. healthy active living
Answer:
c. water harvesting
120. ________________ is an advertising agency established by a company to look after its advertising requirements.
a. house agency
b. full-service agency
c. ala carte agency
d. industrial agency
Answer:
a. house agency
121. Research plays a critical role in advertising ______________.
a. brand development
b. product-perception
c. uncertainty
d. decision making
Answer:
d. decision making
122. Segmentation helps Multi-brand advertisers to avoid _________________.
a. brand images
b. brand cannibalization
c. brand loyalty
d. brand power
Answer:
b. brand cannibalization
123. _________________ are always worried about safety and security, are cautions consumers.
a. strives
b. actualizes
c. strugglers
d. believers
Answer:
c. strugglers
124. Perceptual mapping is based on __________________.
a. consumer preference
b. brand preference
c. order of preference
d. situation analysis
Answer:
d. situation analysis
125. When creativity is referred in the context of advertising, it is _______________.
a. purposive
b. informative
c. frequent
d. rare
Answer:
a. purposive
126. A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as
a. integrated commercial
b. joint commercial
c. informercial
d. announcement
Answer:
a. integrated commercial
127. An ideal _____________ has to work as a bridge between research and communication strategy.
a. idea
b. brainstorming
c. creativity
d. creative brief
Answer:
d. creative brief
128. Indian advertising has for long been criticized for ________________.
a. flattery
b. plagiarism
c. exaggeration
d. surrogate
Answer:
b. plagiarism
129. Media planning has become increasingly _____________________.
a. digital
b. innovative
c. creative
d. scientific
Answer:
d. scientific
130. ___________________ is defined as a communication that aims at raising money from primary or secondary markets.
a. retail advertising
b. financial advertising
c. educational advertising
d. trade advertising
Answer:
b. financial advertising
131. The MRTP Act has two aspects, namely restricting ________________ and curtailing restrictive trade practices.
a. monopoly
b. competition
c. oligopoly
d. economy
Answer:
a. monopoly
132. The ________________ ad for its ‘while perfect’ whitening range was discontinued when the ASCI intervenes to say that it was ‘Misleading’.
a. l\oreal
b. nivea
c. fair and lovely
d. garnier
Answer:
b. nivea
133. _______________is a well known promotion and advertising research firm in the US with global services.
a. acnielsen
b. imrb
c. marg
d. cms
Answer:
a. acnielsen
134. Competitive activity research is also referred to as _______________
a. positioning research
b. perceptual mapping
c. situation analysis research
d. pre-test
Answer:
c. situation analysis research
135. Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________
a. pre test research
b. post test research
c. audience research
d. tracking research
Answer:
b. post test research
136. Testing with a potential group of focussed users is
a. pre-testing
b. post- testing
c. concurrent testing
d. validation
Answer:
a. pre-testing
137. _____is often referred to as the Father of modern advertising.
a. thomas barratt
b. piyush pandey
c. david oglivy
d. alyque padamsee
Answer:
a. thomas barratt
138. The first ad agency was set up by____________.
a. gutenberg.
b. volney palmer.
c. kuleshov.
d. e.s. porter.
Answer:
b. volney palmer.
139. _______________ is the most widely used and most visible of promotional tools in marketing.
a. publicity
b. public relational
c. advertising
d. propaganda
Answer:
c. advertising
140. ABC stands for __________.
a. audit bureau of circulations.
b. advertising bureau of circulations.
c. american bureau of circulations.
d. african bureau of circulations.
Answer:
a. audit bureau of circulations.
141. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as __________.
a. sales promotion.
b. sponsorship.
c. advertising.
d. publicity.
Answer:
a. sales promotion.
142. The purpose of advertising is to motivate a desired_____________________
a. emotion
b. action
c. awareness
d. interest
Answer:
b. action
143. The key to the success of the typical advertising plan is that it contributes to ___________.
a. profitability.
b. flexibility.
c. complexity.
d. interoperability.
Answer:
a. profitability.
144. The product that reaches maturity and wide scale acceptance enter the _______stage of advertising.
a. pioneer.
b. competitive.
c. retentive.
d. relative.
Answer:
c. retentive.
145. The product which is not recognized and it must be established is in _______ stage
a. pioneer.
b. competitive.
c. retentive.
d. relative.
Answer:
b. competitive.
146. Degree to which a consumer purchases a certain brand without considering alternatives is ____________.
a. brand equity.
b. brand loyalty.
c. brand positioning.
d. brand identity.
Answer:
b. brand loyalty.
147. The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as
a. appeal
b. need.
c. demand
d. desire.
Answer:
a. appeal
148. A management orientation that views the needs of consumers as primary to the success of the firm __________.
a. advertising concept.
b. promotional concept.
c. marketing concept.
d. target marketing.
Answer:
c. marketing concept.
149. Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as
a. solus
b. broadsheet
c. classified
d. bleed
Answer:
d. bleed
150. Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________.
a. branding.
b. positioning.
c. planning.
d. promoting.
Answer:
b. positioning.
151. _____________________term is used to denote relevance, Significance, importance, etc.,
a. advertising
b. salience
c. subliminal
d. puffery
Answer:
b. salience
152. __________ is the first person known to have worked on commission basis
a. thomas baratt.
b. volney palmer.
c. edwin.s porter.
d. du pont.
Answer:
b. volney palmer.
153. Which television Network started selling advertising sponsors?
a. du mont.
b. du pont.
c. bbc.
d. cnn.
Answer:
a. du mont.
154. ________ is a combination of marketing functions, including advertising, used to sell a product.
a. sales promotion.
b. marketing mix.
c. public relations.
d. new advertising.
Answer:
b. marketing mix.
155. _______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.
a. industrial.
b. trade.
c. professional.
d. retail.
Answer:
b. trade.
156. __________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell
a. industrial.
b. trade.
c. professional.
d. retail.
Answer:
a. industrial.
157. _________execute and monitor the media schedule developed by media planner.
a. media executives.
b. media buyers.
c. media managers.
d. media assistants.
Answer:
b. media buyers.
158. The complete analysis and execution of the media component of a campaign is _______.
a. media planners.
b. media strategy.
c. product promotion.
d. brand identity.
Answer:
a. media planners.
159. The group that composes the present and potential prospects for a product or service is _________.
a. media planners.
b. media buyers.
c. target audience.
d. media executives.
Answer:
c. target audience.
160. ____________ builds affinity with spectators by sponsoring major events.
a. product.
b. price.
c. competition.
d. brands.
Answer:
d. brands.