[Commerce Class Notes] on Effective Email Writing Pdf for Exam

Effective Direct Mail Design

Emails are very important in today’s world and are very speedy as well as an effective alternative to traditional mails. Unlike traditional mail, emails are sent via the internet and are hence independent of various factors that may cause hindrance in the case of normal mail. This helps us to get a very quick response and send messages rapidly to the concerned person or organization, just like normal mail. There is an effective direct mail design. Learning an effective direct mail design is very important to make sure one’s emails are to the point and understandable. 

Effective direct mail design is also very easy to learn and very closely resembles that of the normal mail.

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Categories Of Email

Before learning about an effective mail or effective direct mail, let us look at the various categories of emails. Emails are of three types: semi-formal, formal, and informal. The semi-formal email is written with a simple and friendly tone while being modest. The semi-formal email is written to a colleague or a teammate. The formal email is purely professional and is written to the head or an important person of an organization, mainly for business purposes. Informal emails are meant for close friends or relatives, where the tone is casual and friendly and it does not follow any particular rules.

Pros And Cons Of Email Writing

There are various pros and cons of email writing. Let us talk about the pros of email writing. First of all, emails are a lot cheaper than traditional mail and can also be used to send a piece of information to a large number of people at a time. Email can be used at any place, any day without any restrictions, and helps to reduce wastage of paper. Now talking about the cons of email writing, the first disadvantage is that an internet connection is necessary to avail of the facility of emails. Software viruses are also a problem since many times email attachments have malware. Incessant emails make way for spam and junk, and other cybercrimes may also be committed with the use of email Ids.

The Features Of Emails

There are various useful features of emails such as they can be used for replying automatically to various messages. Email ids can be stored and used in the future as well. The person who receives the email gets notified instantly on his or her digital devices. Images, videos, and other documents can be attached to emails and sent to more than one person at a time. Emails, in short, are a rapid, convenient, and modern way of communication.

Effective Direct Mail

Now let us talk about effective direct mail. The secret to writing effective direct emails is to bring clarity to whatever one writes while being logical and expressive. There are some steps in effective direct email writing which include greetings followed by the introduction, providing the required context, and finally the call for action. All these together make an effective direct mail. 

Effective Mail Writing Skills

An effective mail should always start with a subject line that is meaningful and then followed by a message which is on point and understandable. The sender needs to provide proper identification, and the use of official business email ids are recommended for emails for professional purposes. The content should be properly organized, and separate paragraphs should be used for different parts of the messages. Proofreading is very important, and one must make sure there are no grammatical or spelling errors in the email. Finally, writing emails is not just about sending but also responding. While responding to emails, one must always be prompt and respectful.

Solved Example

1. How Important is the Appearance of Emails?

Answer: Emails should be properly organized, with indentations, and informative. One must avoid using too much of coloured fonts and designs. One must focus on simplicity and the information being conveyed in the email.

Did You Know? 

Email or electronic mail was invented by Ray Tomlinson in 1971 who used the ARPANET to allow users to send messages to each other using the ‘@” symbol. Today emails are used on computers, mobiles, and other electronic devices that have access to the internet. The model that today’s systems use to receive and send emails is also known as the store and forward model that is being used extensively nowadays for personal as well as business use.