Communication Media Multiple Choice Questions
1. ———— theory of media effects suggests that TV portrayals of violence reinforce whatever established pattern of behavior, viewers bring with them to the media situation.
a. catharsis
b. aggressive cues
c. reinforcement
d. none of the above.
Answer:
c. reinforcement
2. In digital audio, —————– describes the number of bits of information recorded for each sample.
a. sample rate
b. bit depth
c. ratio
d. channel
Answer:
b. bit depth
3. Yellow journalism derived its name from an early comic character called ———-
a. yellow kid
b. yellow boy
c. yellow girlie
d. yellow guy
Answer:
a. yellow kid
4. First radio station in Kerala was established in the year———–
a. 1950
b. 1947
c. 1943
d. 1955
Answer:
c. 1943
5. Which is the face of the newspaper?
a. headlines
b. front page
c. edit page
d. masthead
Answer:
d. masthead
6. ——————– is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty.
a. aesthetics
b. design
c. psychoanalysis
d. none of the above
Answer:
a. aesthetics
7. Which of the following aspects of Internet radio is on the listener’s computer?
a. encoder
b. server
c. player
d. over head.
Answer:
c. player
8. A global system of interconnected computer networks to serve billions of users worldwide is called ———————–
a. intranet
b. compunet
c. internet
d. ethernet
Answer:
c. internet
9. —————— is a multimedia software.
a. ms powerpoint
b. microsoft word
c. adobe audition
d. adobe pagemaker
Answer:
a. ms powerpoint
10. Red, Yellow and ————- are primary colours.
a. blue
b. black
c. white
d. violet
Answer:
a. blue
11. The process of taking files from another computer or server for use in your own computer is called ————–
a. drop
b. download
c. encode
d. drafting
Answer:
b. download
12. Graphic representation such as a series of illustrations or images displayed in sequence for pre visualizing a motion graphic is called ————–
a. script
b. storyline
c. storyboard
d. story
Answer:
c. storyboard
13. Who in 1666 developed the first circular diagram of colours?
a. marconi
b. sir issac newton
c. robert moray
d. john bradshaw
Answer:
b. sir issac newton
14. Name the first communication satellite which was launched in 1962
a. early bird
b. intelset
c. intersputnik
d. insat
Answer:
a. early bird
15. Which of the following was developed the earliest?
a. am radio
b. television
c. drm
d. dth
Answer:
a. am radio
16. ——————— is associated with the invention of printing
a. franklin
b. johann gutenberg
c. charles babbage
d. marconi
Answer:
b. johann gutenberg
17. Green, Orange and ——– are called the secondary colours.
a. white
b. violet
c. pink
d. purple
Answer:
b. violet
18. Multimedia represents the convergence of text, pictures, video and ——– into a single form.
a. news
b. sound
c. songs
d. all of the above
Answer:
b. sound
19. Which of the following denotes Internet radio broadcast?
a. broadcast
b. narrowcast
c. podcast
d. telecast
Answer:
c. podcast
20. Multimedia reporters who are mobile with audio, video recorders and camera are often referred to as —————
a. mobijournos
b. mobile
c. mojos
d. journos
Answer:
c. mojos
21. The equalization of elements in a work of art is called
a. balance
b. unity
c. rhythm
d. movement
Answer:
a. balance
22. The High Definition Television initiative came in the 1980’s. The aspect ratio for HD TV is :
a. 4:3
b. 3:2
c. 16:9
d. 9:4
Answer:
d. 9:4
23. Which of the following file format is the default format used for Flash videos
a. .wma
b. .flv
c. .swf
d. .hqx
Answer:
b. .flv
24. On-demand programming is —————
a. programming that is streamed live over the internet.
b. files of programmed material that can be accessed over the internet
c. the icon that listeners click on to receive live streaming
d. a home as opposed to a web page
Answer:
b. files of programmed material that can be accessed over the internet
25. Internet radio broadcast is otherwise called————
a. broadcast
b. narrowcast
c. podcast
d. telecast.
Answer:
c. podcast
26. The recordings in a magnetic tape is erased using ———————–
a. echo chamber
b. re- recorder
c. audio tape degausser
d. tape deck
Answer:
c. audio tape degausser
27. The process of sending files from your computer to the internet is called ————–
a. drop
b. download
c. encode
d. uploading
Answer:
d. uploading
28. In which area is digital technology superior to analog technology?
a. signal to noise ratio
b. frequency response
c. dynamic range
d. all of the above.
Answer:
d. all of the above.
29. The Google service which help to create a blog is ———-
a. blogger
b. wiki
c. explorer
d. blogmaker
Answer:
a. blogger
30. Which of the following is not a social networking website:
a. facebook
b. tweeter
c. google
d. wayn
Answer:
c. google
31. ———— theory of media suggests that mass media serves the basic purpose of providing entertainment, escape and release.
a. play
b. aggressive cues
c. reinforcement
d. none of the above
Answer:
c. reinforcement
32. In digital audio, —————– describes the number of bits of information recorded for each sample.
a. sample rate
b. bit depth
c. ratio
d. channel
Answer:
a. sample rate
33. Every penny must go on screen – is an expression stressing the need of good———–
a. script
b. budgeting
c. camera work
d. editing
Answer:
b. budgeting
34. The actual place on which the actions that will be recorded in a television studio is called —— ———————
a. studio floor
b. camera area
c. studio table.
d. over head area.
Answer:
a. studio floor
35. TAM is ————————–
a. television audience measurement
b. television air marketing
c. tele air marketing
d. television audio measurement
Answer:
a. television audience measurement
36. Television arrived in India in a small way in the year ————-
a. 1959
b. 1969
c. 1979
d. 1949
Answer:
a. 1959
37. One of the main deciding factors for selecting a shooting location is —————-
a. suitability with script
b. the suitable climate for the actors
c. its beauty
d. its closeness to the studio
Answer:
a. suitability with script
38. Cinematography Act was passed in the year——————-.
a. 1947
b. 1950
c. 1952
d. 1957
Answer:
c. 1952
39. Which one of the following is prepared at the earliest?
a. script
b. shot list
c. shooting schedule
d. editor’s cut
Answer:
a. script
40. Which of the following was developed the earliest?
a. radio broadcast
b. podcast
c. terrestrial telecast
d. satellite telecast
Answer:
a. radio broadcast
41. First Television channel in Kerala was ———–
a. doordarshan
b. asianet
c. kairali
d. soorya
Answer:
a. doordarshan
42. Costing out a production means ———————–
a. mixing the visuals with audio
b. selling a production to another production house
c. finding the cost for producing the production
d. writing the final script
Answer:
b. selling a production to another production house
43. Final production cost divided by the final duration of the programme is called
a. cost per viewer
b. cost per minute
c. cost vs measured benefits
d. actual cost
Answer:
b. cost per minute
44. In a studio, the essential link between the director and the floor is performed by ——
a. florist
b. floor manager
c. floor officer
d. administrator
Answer:
b. floor manager
45. Wardrobe supervisor is associated with
a. budgeting
b. lighting
c. acting
d. costumes
Answer:
d. costumes
46. Montage is a ———————–
a. term related to sound
b. film editing technique
c. shooting tool
d. camera angle
Answer:
b. film editing technique
47. The first work in video editing is ———————-
a. capture
b. shots
c. time line
d. none of the above
Answer:
a. capture
48. The method of video editing which utilizes the computer environment is called —–
a. linear editing
b. non-linear editing
c. assemble editing
d. in- camera editing
Answer:
b. non-linear editing
49. —————————– coined the word Akashavani for the first time.
a. rabindranath tagore
b. dr. gopalaswamy
c. sir stanley jackson
d. lionel fieldonl
Answer:
b. dr. gopalaswamy
50. The process of adding new tracks to existing tracks in a multi track recording system is called ……….
a. overdubbing
b. bouncing
c. punching in
d. combo-cording
Answer:
d. combo-cording
51. The microphone that picks up sound on all sides is:
a. hyper-cardioid
b. cardioid
c. omnidirectional
d. bidirectional
Answer:
c. omnidirectional
52. A camera mounting that straps the camera to the body of the operator to keep the image reasonably steady is known as
a. steadicam
b. sturdycam
c. studycam
d. none of the above
Answer:
a. steadicam
53. In television scheduling, placing a programme or genre at the same time on several days a week is known as ———–
a. panelling
b. continuous
c. flighting
d. stripping
Answer:
c. flighting
54. The first edited version of a TV programme which needs further polishing and corrections before actual broadcast is a …………
a. rough cut
b. match cut
c. first print
d. rushes
Answer:
a. rough cut
55. The percentage of home using a particular TV channel or programme at a given time is known as —————-
a. programme share
b. programme rating
c. programme coverage
d. frequency
Answer:
b. programme rating
56. A TV producer is not supposed to —————————–
a. be present during the recording of a sit.com
b. oversee the editing process
c. edit and rewrite the script
d. prepare final vtr for the purpose of broadcasting.
Answer:
d. prepare final vtr for the purpose of broadcasting.
57. Programmes genre where the unscripted behavior of ordinary people are the focus of interest is known as ——————————
a. actuality footage
b. reality television
c. naturalism
d. real tv
Answer:
b. reality television
58. The number of frames per second of a video is ——————–
a. 25
b. 30
c. 24
d. 50
Answer:
c. 24
59. The filter that is almost always used when shooting outdoors is —————-
a. blue filter
b. uv filter
c. star filter
d. red filter
Answer:
b. uv filter
60. Wide angle lens has —————–
a. more depth of field
b. less depth of field
c. no depth of field
d. neutral depth of field
Answer:
a. more depth of field
61. Wipe is a transition device in which ———
a. one frame fades out and the next frame fades in
b. one frame pushes out the earlier frame
c. one frame overlaps another frame
d. one frame instantly replaces another
Answer:
b. one frame pushes out the earlier frame
62. A signal to an anchor or presenter to start talking or begin his action is termed as……….
a. cue
b. call
c. order
d. none of the above
Answer:
a. cue
63. The number of minutes of tape used to shoot a sequence compared to the screen time of the finished product is known as ————————-
a. shooting ratio
b. canning ratio
c. fog index
d. screen index
Answer:
a. shooting ratio
64. Lip-sync is a term used in——————-
a. dubbing
b. lighting
c. rehearsals
d. makeup
Answer:
a. dubbing
65. Generation loss is the most minimal in ————————–
a. nonlinear editing
b. transferring
c. linear editing
d. assemble editing
Answer:
a. nonlinear editing
66. Shots of the interviewer reacting silently to the interviewer’s responses or question is known as
a. reaction shots
b. noddy shot
c. cutaways
d. none of the above.
Answer:
a. reaction shots
67. Lighting the subject from behind to provide an impression of depth is known as ———–
a. fill lighting
b. backlighting
c. set lighting
d. toplighting
Answer:
b. backlighting
68. A……….works closer to the production manager on the sets and ‘runs’ for anything that is needed at the time
a. runner
b. asst producer
c. production assistant
d. production exective
Answer:
c. production assistant
69. A large backing cloth or curtain that covers the entire back wall of TV studio, which can be pulled on rails to give different backgrounds is known as ———————-
a. kaleidoscope
b. pantograph
c. thaumatrope
d. cyclorama
Answer:
c. thaumatrope
70. Radio is a —————— medium.
a. visual
b. sound
c. audio-visual
d. print
Answer:
b. sound
71. News on phone is a service provided by—————
a. club fm
b. radio mirchi
c. all india radio
d. bbc
Answer:
c. all india radio
72. Microphones convert sound into ————— signals
a. electrical
b. mechanical
c. audio
d. magnetic
Answer:
a. electrical
73. DRM is a ———————–
a. encoder
b. digital broadcasting system
c. digital editing system
d. signal processor
Answer:
b. digital broadcasting system
74. Feedback is ——————– in mass communication.
a. immediate
b. delayed and indirect
c. direct
d. instant and sharp
Answer:
b. delayed and indirect
75. Organised Broadcasting in India began in the year
a. 1923
b. 1927
c. 1936
d. 1947
Answer:
b. 1927
76. In which area is digital technology superior to analog technology?
a. signal to noise ratio
b. frequency response
c. dynamic range
d. all of the above
Answer:
d. all of the above
77. Take is a version of a………..
a. shot
b. scene
c. sequence
d. mise-en scene
Answer:
a. shot
78. The light source that casts sharp, well defined shadows is called …………
a. key light
b. fill light
c. set light
d. hard light
Answer:
c. set light
79. Ability of a nation to create a viable political and economic system capable of bringing growth and advancement to the nation is called ————–
a. social change
b. development
c. effective bureaucracy
d. healthy economy
Answer:
b. development
80. Progressive social integration is —————- for development
a. inevitable
b. not needed
c. alien
d. non supportive
Answer:
a. inevitable
81. SITE was started in India in the year —————–
a. 1950
b. 1947
c. 1975
d. 1965
Answer:
c. 1975
82. Which of the following is a public service broadcaster?
a. club fm
b. radiomirchi
c. radio mango
d. all india radio
Answer:
d. all india radio
83. ‘Munshi’ is telecast in which television channel?
a. kirali people
b. reporter
c. doordarshan
d. asianet
Answer:
d. asianet
84. Nimishkazhcha the first animated social cartoon of Malayalam was telecast in —-
a. asianel
b. doordarshan
c. indiavision
d. jeevan tv
Answer:
c. indiavision
85. ABU is an ——————–
a. international tv channel
b. international radio channel
c. international broadcasting organization
d. none of the above
Answer:
c. international broadcasting organization
86. Headquarters of Doordarshan is at —————–
a. mumbai
b. kolkatta
c. new delhi
d. patna
Answer:
c. new delhi
87. All India Radio has ——— stations in Kerala
a. 5
b. 9
c. 7
d. 10
Answer:
d. 10
88. ‘Cinema verite’ is a form of —————–
a. docu drama
b. documentary
c. fiction film
d. animation film
Answer:
b. documentary
89. Program genres where the unscripted behaviors of ordinary people are the focus of interest is known as — ——————-
a. realism
b. actuality footage
c. naturalism
d. reality tv
Answer:
b. actuality footage
90. ……………….is not a type of liner editing
a. assemble editing
b. insert editing
c. a/b roll editing
d. slide editing
Answer:
c. a/b roll editing
91. Generation loss is the most minimal in ————————-
a. nonlinear editing
b. transferring
c. linear editing
d. assemble editing
Answer:
a. nonlinear editing
92. The expression ‘hit the target’ is used to indicate the importance of ————
a. budget
b. audience
c. shooting location
d. camera position
Answer:
b. audience
93. ABC is —————-
a. audience before camera
b. audit bureau of circulation
c. additional bureau of circulation
d. advertising bureau of channels
Answer:
b. audit bureau of circulation
94. Musical instruments can interface to digital audio equipment through an electronic communication language known as :
a. short /cut
b. saw
c. mini
d. midi
Answer:
c. mini
95. Which digital sampling rate is used most frequently?
a. 32 khz
b. 44.1 khz
c. 48 khz
d. 88.2 khz
Answer:
b. 44.1 khz
96. Which of the following is a reason to edit audio?
a. eliminate mistakes
b. record out of sequence
c. cut to exact length
d. all of the above
Answer:
d. all of the above
97. During multi-track recording, which technique allows you to re-record just a portion of a track to correct a mistake while leaving the rest of the track undisturbed?
a. punching in
b. overdubbing
c. voice doubling
d. bouncing
Answer:
a. punching in
98. A noise gate is a type of ——————
a. limiter
b. equalizer
c. expander
d. imager
Answer:
a. limiter
99. The monitor / speaker is an example of —————-
a. an input
b. a mix
c. an out put
d. an equalizer
Answer:
c. an out put
100. Dubbing is usually done at the ………..
a. pre production
b. post production
c. production stage
d. scripting stage
Answer:
b. post production
101. Cutting out unwanted segment from a video clip is known as ………………….
a. trimming
b. kerning
c. tracking
d. wiping
Answer:
b. kerning
102. A system of numbering that allows you to find out any recorded image with pinpoint accuracy is known as——————
a. time bar
b. frame code
c. frame rate
d. time code
Answer:
b. frame code
103. ……………..is the degree of sharpness of an image
a. resolution
b. pixel
c. accuracy
d. depth
Answer:
a. resolution
104. ……………….is a process of converting analog audio into digital audio
a. sampling
b. recording
c. stretching
d. digitizing
Answer:
d. digitizing
105. Low angle shot indicates that the camera is positioned …………the subject
a. below
b. above
c. at the eye level
d. opposite
Answer:
a. below
106. The distance from the optical center of the lens to the focal plane of the video camera when the lens is focused at infinity is called ———————–
a. focal length
b. angle of view
c. zoom ratio
d. iris
Answer:
a. focal length
107. In Adobe premier, the process in which you shift the in and out of a clip without affecting the length of a program is known as
a. slip edit
b. slide edit
c. ripple edit
d. rolling edit
Answer:
a. slip edit
108. The type of connections that can be made using avideo capture card
a. composite
b. s video
c. component
d. all of the above
Answer:
d. all of the above
109. Microphone turns acoustic power to ——————–
a. electronic power
b. electric power
c. acoustic power
d. none of the above
Answer:
b. electric power
110. The video signal system used in India is
a. pal
b. ntsc
c. secam.
d. mesecam
Answer:
a. pal
111. The filter that is almost always used when shooting outdoors is ————-
a. blue filter
b. uv filter
c. star filter
d. red filter
Answer:
b. uv filter
112. Wide angle lens has ——————–
a. more depth of field
b. less depth of field
c. no depth of field
d. neutral depth of field
Answer:
a. more depth of field
113. Wipe is a transition device in which
a. one frame instantly replaces another
b. one frame fades out and the next frame fades in
c. one frame pushes out the earlier frame
d. one frame overlaps another frame
Answer:
c. one frame pushes out the earlier frame
114. NASA’s ATS – 6 was used for ______
a. kheda communications project
b. satellite instructional television experiment
c. experimenting with colour transmission
d. world space radio’s broadcasts
Answer:
b. satellite instructional television experiment
115. “Dial M for Murdoch” is an investigative reportage on the News Corporation and corruption of Britain, written by ___________
a. paul n.williams
b. ralph nadar
c. tom watson and martin hickman
d. christopher scanlan
Answer:
c. tom watson and martin hickman
116. Which among the following radio broadcast service is run by IGNOU?
a. alakal
b. gyanvani
c. swathi
d. yuvavani
Answer:
b. gyanvani
117. A low angle shot of a character in a movie emphasises the ________
a. diminishing popularity of the person
b. intensity of the dilemma of the person
c. prominence of the person
d. low class origin of the person
Answer:
c. prominence of the person
118. The VividhBharathi of AIR is headquartered in ___________
a. trivandrum
b. chennai
c. kozhikkodu
d. mumbai
Answer:
d. mumbai
119. Name the community radio station working in Wayanad District of Kerala.
a. media village
b. dc radio
c. mattoli
d. dreamz
Answer:
c. mattoli
120. Which film of renowned film maker AdoorGopalakrishnan won the British Film Institute Award?
a. swayamvaram
b. mukhamukham
c. elipathayam
d. anantharam
Answer:
c. elipathayam
121. Storyboard narrates the story of the movie through ____________
a. rough sketches
b. film strips
c. story synopsis
d. comic strips
Answer:
a. rough sketches
122. Which among the following books is written by U. L. Baruah?
a. an indian personality for television
b. india’s communication revolution
c. what ails indian broadcasting
d. this is all india radio
Answer:
d. this is all india radio
123. A very short radio drama which presents social criticism with incisive wit and humour is known as _______
a. radio skit
b. radio jingle
c. radio corner
d. radio critic
Answer:
a. radio skit
124. Who is the producer of “Munshi”?
a. manoharshyam joshi
b. anil banerji
c. biju mathew
d. john brittas
Answer:
b. anil banerji
125. Film and Television Institute of India under the I & B Ministry is located in ____________
a. mumbai
b. chennai
c. kolkatha
d. pune
Answer:
d. pune
126. The Kerala government’s lifetime achievement award in the field of cinema is named after ________________
a. satyan
b. p. subramaniam
c. j. c. daniel
d. ramukariat
Answer:
c. j. c. daniel
127. Media Village is a ——————–
a. public service broadcaster
b. commercial radio
c. community radio
d. service organization
Answer:
c. community radio
128. Which newspaper owns Club FM 94.3?
a. malayalamanorama
b. mathrubhumi
c. kerala kaumudi
d. times of india
Answer:
b. mathrubhumi
129. “KandathumKettathum” is a ___________
a. tv news magazine
b. pull quote list in a newspaper
c. readers’ complaint box in a media unit
d. a radio skit
Answer:
d. a radio skit
130. Which of the following is the unique element of new media?
a. hypertext
b. visuals
c. graphics
d. sound bytes
Answer:
a. hypertext
131. The Hollywood movie Dam 999 is made by ________
a. viswanath
b. sohan roy
c. shyamalan
d. deepa nair
Answer:
b. sohan roy
132. What is used to reduce reverberation in an audio studio?
a. accoustic panels
b. metals
c. water tanks
d. air coolers
Answer:
a. accoustic panels
133. Which organisation started the first radio station in Chennai?
a. premier club
b. music lovers’ club
c. madras club
d. presidency club
Answer:
d. presidency club
134. Prabhathabheri is a morning programme broadcast by———–
a. club fm, trivandrum
b. all india radio, trivandrum
c. radio mirchi, trivandrum
d. big fm, trivandrum
Answer:
b. all india radio, trivandrum
135. What is IIS?
a. indian informatics service
b. indian information service
c. indian info services
d. none of the above
Answer:
b. indian information service
136. Who is given responsibility to convene the press conference of the Prime Minister?
a. press information bureau
b. doordarshan
c. registrar of newspapers in india
d. all india radio
Answer:
a. press information bureau
137. Which organisation’s Project in India got UNESCO award for development communication initiatives at the grassroot level?
a. song and drama division
b. field publicity department
c. directorate of audio video publicity
d. kheda communications project
Answer:
d. kheda communications project
138. Who is editor of tehelka.com?
a. p. sainath
b. tvr shenoy
c. tarantajpal
d. ashok damodaran
Answer:
c. tarantajpal
139. “VayalumVeedum” is a programme in _____________
a. doordarshan
b. akashavani
c. gyanvani
d. ugc countrywide classroom
Answer:
b. akashavani
140. Film strip normally runs at a speed of ________ per second.
a. 24 frames
b. 25 frames
c. 30 frames
d. 16 frames
Answer:
a. 24 frames
141. Camera angles, continuity, cutting, close – ups and _________ are the five C’s of cinematography.
a. compulsion
b. calculation
c. co-operation
d. composition
Answer:
d. composition
142. The video effect that slowly replaces one image on the screen with another is known as ___________
a. bumper
b. bridge
c. dissolve
d. crash
Answer:
c. dissolve
143. A light story used at the end of a newscast
a. kicker
b. pad copy
c. feeds
d. filler
Answer:
a. kicker
144. When text is highlighted to create a hyperlink, the Insert Hyperlink dialog box is used to _____________.
a. choose the particular location of the slide, file, or web site for the link
b. create action buttons
c. number links
d. rearrange the link order
Answer:
b. create action buttons
145. Drift in marketing communication strategy is caused by ————-
a. new products
b. competitors
c. insufficient attention to communication strategy
d. changing consumer tastes
Answer:
c. insufficient attention to communication strategy
146. When planning marketing communication, events are scheduled ————-
a. randomly
b. sequentially
c. in rough order
d. in parallel
Answer:
b. sequentially
147. Communication strategy should always be ——————-
a. media oriented
b. audience oriented
c. customer oriented
d. product oriented
Answer:
b. audience oriented
148. Another name for interpersonal communication is ——————
a. mass communication
b. face to face communication
c. dyadic communication
d. virtual reality
Answer:
c. dyadic communication
149. Which of the following is an example of mediated communication?
a. a newscaster delivers the weather report
b. two friends gossip with one another
c. students work on a class project together
d. a politician addresses a nominating convention
Answer:
a. a newscaster delivers the weather report
150. Appropriate movie file formats include ————-
a. asf and avi
b. mpeg
c. wma and dvr-ms
d. jpeg
Answer:
a. asf and avi
151. What is the name of the popular software used fro creating 2D animation for use in web pages?
a. flash
b. premier
c. page maker
d. photoshop
Answer:
a. flash
152. What should be done for Search Engine Optimisation?
a. frequency and priority of site in search
b. hosting content in search engine
c. developing a search engine
d. none of the above
Answer:
b. hosting content in search engine
153. Videoblog means…………….
a. video communication
b. web television
c. video documentary
d. video magazine
Answer:
d. video magazine
154. XML denotes ————
a. extensible markup language.
b. embedded markup language
c. electronic markup language
d. none of the above
Answer:
a. extensible markup language.
155. Blogosphere means —————-
a. connected community of blogs
b. collection of blogs by an author
c. association of bloggers
d. none of the above
Answer:
a. connected community of blogs
156. URL is the abbreviation of ——————–
a. universal resource location
b. uniform resource locator
c. universal records label
d. none of the above
Answer:
a. universal resource location
157. Arpanet is a —————-
a. network by european commission
b. network for world wide web
c. local area network for education
d. first packet switched network
Answer:
b. network for world wide web
158. The term E-Commerce denotes —————-
a. online shopping
b. computerization of commerce
c. computer trade
d. none of the above
Answer:
a. online shopping
159. Which of the following is not a video file extension ?
a. mp4
b. avi
c. qt
d. jpeg
Answer:
c. qt
160. Using Illustrator or CoralDraw you can create mainly what type of graphics?
a. vector
b. raster
c. text based
d. none of the above
Answer:
a. vector
161. What method of animation created the in-between frames when you create the start point and end point?
a. authoring
b. tweening
c. drawing
d. embed
Answer:
b. tweening
162. Who among the following film makers first introduced illusory tricks in Cinema?
a. georges milies
b. charles pathe
c. leon gaumont
d. w. k. l. dickson
Answer:
a. georges milies
163. Who created the classic character Charles Foster Kane?
a. john ford
b. frank capra
c. fritz lang
d. orson welles
Answer:
d. orson welles
164. Which among the following is a mismatch?
a. andre bazin – what is cinema
b. s. m. eisenstein – film form
c. adoorgopalakrishnan – sculpting time
d. gerald mast – a short history of movies
Answer:
c. adoorgopalakrishnan – sculpting time
165. In the year ———– the first television experiment – SITE was started in India.
a. 1950
b. 1947
c. 1975
d. 1965
Answer:
c. 1975
166. Which of the following is not part of the five C’s of cinematography.
a. compulsion
b. camera angles
c. cutting
d. composition
Answer:
d. composition
167. Multimedia represents the convergence of text, sound, video and ——– into a single form.
a. news
b. pictures
c. songs
d. all of the above
Answer:
b. pictures
168. Podcast means?
a. internet radio broadcast
b. narrowcast
c. digital radio broadcast
d. video telecast
Answer:
a. internet radio broadcast
169. ———— theory tells that the media is owned and controlled and directed by the state.
a. soviet totalitarian theory
b. development communication theory
c. social responsibility theory
d. libertarian model
Answer:
a. soviet totalitarian theory
170. A message can be deemed effective when it is
a. communicated face to face
b. repeated back as proof of understanding
c. delivered with confidence
d. understood by others and produces the intended results.
Answer:
b. repeated back as proof of understanding
171. Which of the following is an example for a nonverbal message
a. eye contact
b. jargon
c. yelling
d. mumbling
Answer:
a. eye contact
172. In the communication process, a receiver is ———–
a. the person who encodes the idea
b. message interference
c. a message pathway
d. the person who decodes a message
Answer:
d. the person who decodes a message
173. Development communication theory was originated in ————–
a. post colonial countries
b. america
c. soviet union
d. europe
Answer:
a. post colonial countries
174. Which among the following is an exclusive educational channel in Kerala?
a. ekalavya
b. gyandarshan
c. ciet
d. victers
Answer:
d. victers
175. ‘Kalikalam’- broadcast by All India Radio is a—————–
a. drama
b. radio cartoon
c. documentary
d. feature
Answer:
b. radio cartoon
176. Kissanvani is an agriculture related programme of ————-
a. asianet
b. doordarshan
c. gyanvani
d. all india radio
Answer:
d. all india radio
177. The percentage of home using a particular TV channel or programme at a given time is known as —————-
a. programme share
b. programme rating
c. programme coverage
d. frequency
Answer:
b. programme rating
178. Programme genre where the unscripted behavior of ordinary people are the focus of interest is known as ——————————
a. actuality footage
b. reality television
c. naturalism
d. real tv
Answer:
b. reality television
179. A long (more than two minutes) commercial providing extensive product/service description and sales information.
a. infomercial
b. promotion
c. piggyback
d. heavy-up
Answer:
a. infomercial
180. Purchase of all or part of a TV program or all pages of a magazine.
a. rollout
b. sponsor
c. direct response advertising
d. advertising weight
Answer:
b. sponsor
181. A broadcast commercial aired between two programs instead of in the middle of one program.
a. bumber
b. break position
c. teasers
d. promos
Answer:
a. bumber
182. USP refers to
a. unique sales promotion
b. unique salary proposition
c. unique selling proposition
d. unique sales proposition
Answer:
c. unique selling proposition
183. An element of copy above the body that trumpets the important content to come.
a. slogan
b. headline
c. lead
d. logo
Answer:
b. headline
184. What does HTTP stands for?
a. hightech telecasting programme
b. hypertext transfer protocol
c. hypermedia transfer programme
d. none of the above
Answer:
b. hypertext transfer protocol
185. JPEG means ————————-
a. joint prorgamme electronic gathering
b. joint photographic expert group
c. joint project on electronic graphic
d. joint programme on e- technology
Answer:
b. joint photographic expert group
186. The expression News Group denotes —————–
a. group of journalists working for a tasks
b. a website centered around a specific topic
c. association of reporters
d. a specialists journalists group
Answer:
a. group of journalists working for a tasks
187. Demographics Information describing and segmenting a population in terms of age, sex, income etc., is termed as _____________.
a. psychographics
b. demographics
c. sociographics
d. none of these
Answer:
b. demographics
188. An expert source willing to comment on a timely issue in an organization is known as ______
a. pr person
b. spokesperson
c. company secretary
d. none of these
Answer:
b. spokesperson