300+ [UPDATED] Digital Marketing MCQs and Answers [PDF]

Digital Marketing Objective Questions and Answers

Digital Marketing Objective Questions and Answers Pdf Download for Exam Digital Marketing Multiple choice Questions. These Objective type Digital Marketing Test Questions

1. The customer review of a product on an E-Commerce website.
A. Awareness about the brand
B. Awareness about the product
C. Experience the product
D. Both a&c

2.’Maslow’s hierarchy of needs
A.physiological
B.self-actualization
C.esteem needs
D.all of above

3. The ______ goal of a business-to-business website involves an interactive dialogue with a virtual sales person.
A. sell
B. sizzle
C. speak
D. save
E. serve
F. None of the above.

4. The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels.
A. serve
B. speak
C. sell
D. save
E. sizzle
F. None of the above.

5. Business-to business (B2B) ecommerce involves commercial transactions between an organisation and other organisations (inter-organisational marketing).
A. True
B. False

6. ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos.
A. Google AdWords pay per click sponsored link advertising
B. Google Apps Business Application Suite
C. YouTube Brand Channel
D. Google Search application providing online website services for website owners
E. None of the above.

7. ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer’s website.
A. Google Search application providing online website search services for website owners
B. Google Apps Business Application Suite
C. YouTube Brand Channel
D. Google AdWords pay per click sponsored link advertising
E. None of the above.

8. A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a:
A. B2B independent e-marketplace.
B. buyer-oriented marketplace.
C. supplier-oriented marketplace.
D. vertical and horizontal e-marketplace.
E. None of the above.

9. A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a:
A. vertical and horizontal e-marketplace.
B. supplier-oriented marketplace.
C. buyer-oriented marketplace.
D. B2B independent e-marketplace.
E. None of the above.

10. One aim of e-procurement is to increase savings by bulk buying of items:
A. of the right quantity.
B. from the right source.
C. of the right quality.
D. at the right price.
E. None of the above.

11. What of the following is production related procurement?
A. Office supplies.
B. Raw materials.
C. Information systems.
D. Furniture.
E. None of the above.

12. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.
A. Low Tech, High Touch, Personal
B. Low Tech, High Touch Transactional
C. High Tech/Low Touch, Automated
D. High Tech/Low Touch, Personal
E. None of the above.

13. In a market where there are transactional relationships where technology will not feature in the development of these relationships, this is known as a ______ relationship.
A. Low Tech, High Touch, Personal
B. Low Tech, High Touch Transactional
C. High Tech/Low Touch, Personal
D. High Tech/Low Touch, Automated
E. None of the above.

14. Of the following website functions, which is the most important?
A. Having free reports, downloads, etc
B. Describing the services your company provides
C. Capturing email addresses of visitors
D. Having contact information on every page

15. The best way to promote a business with social media is
A. To advertise your company, services and products
B. To collect as many contacts as possible
C. Offer a lot of helpful and free information
D. Invite potential clients to visit your website

DIGITAL MARKETING Objective type Questions and Answers

16. On page search engine optimization refers to
A. Programming keywords into a website
B. Evaluating each page of a website for design
C. The amount of links coming into your website
D. The number of search engine sites a website is submitted to

17. The best way to improve search engine ranking is with
A. Video
B. A blog
C. Having at least 500 words of text per page
D. Using a lot of graphics per page

18. The main objective to branding is which of the following?
A. To have potential customers recognize your logo and marketing materials
B. To earn trust from your customers
C. Promotional materials that match and coordinate
D. Having a unique tag line

19. Which of the following marketing techniques are most likely to pay you?
A. Pay per click advertising
B. Using social media marketing strategies
C. Posting press releases
D. Article marketing

20. When is it most ideal to send a press release?
A. Only when there is “big news” happening
B. Only around the holidays
C. When news seems to be slow
D. Tuesday through Thursday for anything newsworthy

21. What is the best way to make money “while you sleep”?
A. By dreaming up good marketing ideas
B. Selling stuff on eBay
C. Having products on your website
D. Having a spouse who works the night shift

22. The best way to increase the possibility of website visitors followikng through on contacting you is
A. Offer a 1-800-#
B. Tell them to call you today
C. Offer a freebie “take away” with your contact information
D. Offer testimonials

23. What is a great way to improve your website’s “stickiness”, which is keeping someone on your website and encouraging them to come back?
A. Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
B. Have a lot of text to read
C. Make it difficult to locate the contact information
D. Pack a lot of graphics, photos, and text onto each page

24. What does SEO stand for ?
A. Site Engine Optimization
B. Search Engine Optimization
C. Site Efficiency Optimization

25. What is the name of the latest major change in functionality added to Facebook ?
A. Farmville
B. Timeline
C. Newsfeed

26. What is the name of the Hosting Company that is used for all external consumer facing sites ?
A. Verizon
B. HP
C. Rackspace

27. What is the new content management tool for SWEET ?
A. Sitecore
B. CMS Lite
C. Sharepoint

28.which triggers positive or negative emotions leads to purchase motivation
A.emotional appeal
B.rational appeal
C.moral appeal
D.irrational appeal

29.Customers in growth stage of life cycle of products are classified as
A.innovators
B.early adopters
C.middle majority customers
D.laggards

30.Considering non-personal communication channels, magazines, direct mail and newspapers are considered as
A.online media
B.print media
C.broadcast media
D.display media

31.Product development process after analysis of business next step to be taken is
A.test marketing
B.penetration marketing
C.one chanal marketing
D.individual marketing

32.who is suspicious of change is classified as
A.late majority
B.early majority
C.laggard
D.early adopter

33.which is reflected in web design through ______.
A.different feature stories appealing to different members
B.content referencing the needs of companies
C.different navigation options appealing to different members
D.status of the business in the purchase decision process

34. Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.
A.referencing needs of companies of different sizes
B.the status of the business in the purchase decision process
C.different feature stories appealing to different members
D.different navigation options appealing to different members

35.which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson?
A.sizzle
B.sell
C.speak
D.save

35.which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?
A.serve
B.speak
C.sell
D.save

36. Business-to business eCommerce involves commercial transactions between other organizations and organizations.
A.True
B.False
C. May be
D. May not be

37.the example of business-to-business services offered by Google which gains advertising revenue.
A.Google AdWords pay per click sponsored
B.Google Apps Application Suite
C.YouTube Brand Channel
D.Google Search application providing online website

38. ______ is an example of business-to-business services offered by Google application running as part of a customer’s website.
A.Google Search application providing online website search
B.Google Apps Business Application
C.YouTube Brand Channel
D.Google AdWords click sponsored link advertising

39.which is normally run by a consortium of buyers in order to establish an efficient purchasing environment.
A.B2B independent e-marketplace.
B.buyer-oriented marketplace.
C.supplier-oriented marketplace.
D.vertical and horizontal e-marketplace.

40.which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.
A.vertical and horizontal e-marketplace.
B.supplier-oriented marketplace.
C.buyer-oriented marketplace.
D.B2B independent e-marketplace.

41. By bulk buying of items, One aim of e-procurement is to increase savings
A.right quantity.
B.right thing.
C.right quality.
D.right price.

42. Which production is related to procurement?
A.Office supplies.
B.Raw materials.
C.Information systems.
D.Furniture.

43. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ 
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Automated
D.High Tech/Low Touch, Personal

44.where technology will not feature in the development of these relationships, this is known as a ______ relationship.
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Personal
D.High Tech/Low Touch, Automated

45.website functions, which are the most important?
A.Having free reports
B.services your company provides
C.Capturing email addresses of visitors
D.information on every page

46.Way promote a business with social media is__________
A.your company, services, and products
B.many contacts as possible
C. Offer a lot of helpful
D.potential clients to visit your website

47.search page engine optimization refers to_________
A.Programming keywords into a website
B.each page of a website for design
C.amount of links coming into your website
D.The number of search engine sites a website

48. The best way to improve search engine ranking is with
A.Video
B.A blog
C.Having at least 500 words on the page
D.a lot of graphics per page

49.which main objective of branding is?
A.customers recognize your logo and marketing materials
B.earn trust from your customers
C.Promotional materials that match
D.a unique tag line

50. Which marketing techniques are most likely to pay you?
A. Pay click advertising
B.Using social media marketing
C.Posting press
D.article marketing

51.is it most ideal to send a press release?
A.when there is “big news” happening
B.around the holidays
C.news seems to be slow
D.Tuesday through Thursday for newsworthy

52.the best way to make money “while you sleep”?
A.up good marketing ideas by dreaming
B.Selling stuff
C.Having products on your website
D.spouse who works the night shift

53.the possibility of website visitors following through on contacting you is
A. Offer a 1-800-#
B. Tell them to call you
C.”take away” with your contact information
D. Offer testimonials

54.which is keeping someone on your website and encouraging them to come back?
A. Make a website things to do a website interactive such as quizzes, downloads, etc
B.a lot of text to read
C. Make it difficult to locate
D.Pack a lot of graphics and photos

55. SEO stand for?
A.ite Engine Optimization
B.Search Engine Optimization
C.Site Efficiency Optimization
D.none of these

56.which name is the latest major change in functionality?
A.Farmville
B.Timeline
C.Newsfeed
D.both A&B

57._________ name of the Hosting Company that is used for all external consumer-facing sites?
A.Verizon
B.HP
C.Rackspace
D.none of these

58.________ is the new content management tool for SWEET ?
A.Sitecore
B.CMS Lite
C.Sharepoint
D.none

59. A Robust Social Media Plan Includes Which Of The Following?
A. A long-term schedule identifying when to post content
B. A list of content that mimics competitor content
C. All of your online business goals
D. A list of friends who can post on the accounts

60. Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?
A. The subject line of the email
B. The number of pictures in your email
C. The number of links contained in the email
D. The chance for customers to opt-out

61. A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as
A.concept
B.phase
C.screening
D.raw-material screening

62. The tendency of difficult understanding related to the use of market offering is called
A.relative advantage
B.complexity
C.communicability
D.compatibility

63.Delivering different messages to members of a business decision making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______.
A. different feature stories appealing to different members of the audience
B. content referencing the needs of companies of different sizes
C. different navigation options appealing to different members of the audience
D. questions on a form enquiring about the status of the business in the purchase decision process
E. None of the above.

64. A longer decision making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______.
A. content referencing the needs of companies of different sizes
B. questions on a form enquiring about the status of the business in the purchase decision process
C. different feature stories appealing to different members of the audience
D. different navigation options appealing to different members of the audience
E. None of the above.