300+ TOP Social Media Marketing MCQs and Answers SMM

Social Media Marketing SMM Multiple Choice Questions

1. What is the most popular social media platform as of 2023?

A. Facebook
B. Instagram
C. Twitter
D. TikTok

Answer: B Instagram

Explanation: According to current trends, Instagram is the most popular social media platform in 2023.

2. Which social media platform is best for B2B marketing?

A. LinkedIn
B. Facebook
C. Instagram
D. Twitter

Answer: A LinkedIn

Explanation: LinkedIn is the best social media platform for B2B marketing as it is a professional network where businesses can connect with other businesses and professionals.

3. What is the ideal character limit for a tweet on Twitter?

A. 120
B. 140
C. 160
D. 180

Answer: B 140

Explanation: Twitter originally had a 140-character limit for tweets, which has now been increased to 280 characters.

4. What is the maximum length of a video on Instagram Reels?

A. 30 seconds
B. 60 seconds
C. 90 seconds
D. 120 seconds

Answer: B 60 seconds

Explanation: The maximum length of a video on Instagram Reels is 60 seconds.

5. Which social media platform is known for its short-form video content?

A. Facebook
B. Twitter
C. TikTok
D. Instagram

Answer: C TikTok

Explanation: TikTok is known for its short-form video content, with videos typically lasting 15 to 60 seconds.

6. What is the recommended image size for Facebook posts?

A. 600 x 315 pixels
B. 940 x 788 pixels
C. 1200 x 630 pixels
D. 1600 x 900 pixels

Answer: C 1200 x 630 pixels

Explanation: The recommended image size for Facebook posts is 1200 x 630 pixels.

7. Which social media platform is best for visual content?

A. Facebook
B. Twitter
C. Instagram
D. LinkedIn

Answer: C Instagram

Explanation: Instagram is best for visual content as it is a highly visual platform where users can share photos and videos.

8. What is the maximum length of a LinkedIn headline?

A. 50 characters
B. 70 characters
C. 90 characters
D. 110 characters

Answer: B 70 characters

Explanation: The maximum length of a LinkedIn headline is 70 characters.

9. What is the recommended aspect ratio for Instagram photos?

A. 1:1
B. 16:9
C. 4:3
D. 2:1

Answer: A 1:1

Explanation: The recommended aspect ratio for Instagram photos is 1:1, or square.

10. Which social media platform is best for brand building?

A. Facebook
B. Twitter
C. Instagram
D. LinkedIn

Answer: C Instagram

Explanation: Instagram is best for brand building as it is a highly visual platform where businesses can showcase their products and services.

11. What is the maximum length of a LinkedIn summary?

A. 500 characters
B. 1000 characters
C. 2000 characters
D. 3000 characters

Answer: B 1000 characters

Explanation: The maximum length of a LinkedIn summary is 1000 characters.

12. Which social media platform is best for engagement?

A. Facebook
B. Twitter
C. Instagram
D. LinkedIn

Answer: A Facebook

Explanation: Facebook is best for engagement as it has the largest user base and offers a variety of features for users to engage with content.

13. What is the recommended image size for Twitter header images?

A. 600 x 200 pixels
B. 1500 x 500 pixels
C. 1920 x 1080 pixels
D. 2560 x 1440 pixels

Answer: B 1500 x 500 pixels

Explanation: The recommended size for Twitter header images is 1500 x 500 pixels.

14. What is the maximum length of a Twitter username?

A. 10 characters
B. 15 characters
C. 20 characters
D. 25 characters

Answer: B 15 characters

Explanation: The maximum length of a Twitter username is 15 characters.

15. Which social media platform is best for targeting a younger audience?

A. Facebook
B. Instagram
C. LinkedIn
D. Twitter

Answer: B Instagram

Explanation: Instagram is best for targeting a younger audience as it has a large user base of millennials and Gen Z users.

16. What is the maximum length of a Facebook post?

A. 1000 characters
B. 2000 characters
C. 3000 characters
D. 4000 characters

Answer: D 4000 characters

Explanation: The maximum length of a Facebook post is 4000 characters.

17. What is the recommended image size for Instagram stories?

A. 1080 x 1920 pixels
B. 1200 x 628 pixels
C. 800 x 800 pixels
D. 600 x 600 pixels

Answer: A 1080 x 1920 pixels

Explanation: The recommended image size for Instagram stories is 1080 x 1920 pixels.

18. Which social media platform is best for promoting events?

A. Facebook
B. Twitter
C. Instagram
D. LinkedIn

Answer: A Facebook

Explanation: Facebook is best for promoting events as it offers a variety of features for creating and promoting events.

19. What is the maximum length of a LinkedIn post?

A. 1000 characters
B. 2000 characters
C. 3000 characters
D. 4000 characters

Answer: B 2000 characters

Explanation: The maximum length of a LinkedIn post is 2000 characters.

20. Which social media platform is best for influencer marketing?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: B Instagram

Explanation: Instagram is best for influencer marketing as it has a large number of influencers and offers features for businesses to collaborate with them.

21. What is the maximum length of a Facebook ad headline?

A. 25 characters
B. 50 characters
C. 75 characters
D. 100 characters

Answer: B 50 characters

Explanation: The maximum length of a Facebook ad headline is 50 characters.

22. Which social media platform is best for customer service?

A. Facebook
B. Twitter
C. Instagram
D. LinkedIn

Answer: A Facebook

Explanation: Facebook is best for customer service as it offers features such as Messenger for businesses to communicate with customers.

23. What is the maximum length of a LinkedIn company page tagline?

A. 50 characters
B. 100 characters
C. 150 characters
D. 200 characters

Answer: B 100 characters

Explanation: The maximum length of a LinkedIn company page tagline is 100 characters.

24. Which social media platform is best for targeting a professional audience?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: D LinkedIn

Explanation: LinkedIn is best for targeting a professional audience as it is a professional network where businesses can connect with other businesses and professionals.

25. What is the maximum length of a Twitter DM?

A. 140 characters
B. 280 characters
C. 500 characters
D. 1000 characters

Answer: D 1000 characters

Explanation: The maximum length of a Twitter DM is 1000 characters.

26. What is the maximum length of a Facebook ad description?

A. 100 characters
B. 200 characters
C. 300 characters
D. 400 characters

Answer: C 300 characters

Explanation: The maximum length of a Facebook ad description is 300 characters.

27. Which social media platform is best for visual content marketing?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: B Instagram

Explanation: Instagram is best for visual content marketing as it is a visual-first platform where businesses can showcase their products and services through images and videos.

28. What is the maximum length of a LinkedIn company page description?

A. 500 characters
B. 1000 characters
C. 1500 characters
D. 2000 characters

Answer: D 2000 characters

Explanation: The maximum length of a LinkedIn company page description is 2000 characters.

29. Which social media platform is best for building brand awareness?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: A Facebook

Explanation: Facebook is best for building brand awareness as it has the largest user base among social media platforms and offers various ad formats for businesses to reach their target audience.

30. What is the maximum length of a Twitter bio?

A. 100 characters
B. 160 characters
C. 200 characters
D. 240 characters

Answer: B 160 characters

Explanation: The maximum length of a Twitter bio is 160 characters.

31. Which social media platform is best for user-generated content?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: B Instagram

Explanation: Instagram is best for user-generated content as it is a visual-first platform where users can easily share images and videos of their experiences with a brand.

32. What is the maximum length of a Facebook ad headline for mobile devices?

A. 20 characters
B. 25 characters
C. 30 characters
D. 35 characters

Answer: A 20 characters

Explanation: The maximum length of a Facebook ad headline for mobile devices is 20 characters.

33. Which social media platform is best for community building?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: A Facebook

Explanation: Facebook is best for community building as it offers various features such as Groups for businesses to create and engage with their communities.

34. What is the maximum length of a LinkedIn showcase page description?

A. 150 characters
B. 200 characters
C. 250 characters
D. 300 characters

Answer: C 250 characters

Explanation: The maximum length of a LinkedIn showcase page description is 250 characters.

35. Which social media platform is best for video marketing?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: A Facebook

Explanation: Facebook is best for video marketing as it offers various ad formats and features for businesses to showcase their videos to their target audience.

36. What is the maximum length of a Twitter username for a business account

A. 15 characters
B. 20 characters
C. 25 characters
D. 30 characters

Answer: B 20 characters

Explanation: The maximum length of a Twitter username for a business account is 20 characters.

37. What is the maximum length of a Facebook ad headline for desktop devices?

A. 20 characters
B. 25 characters
C. 30 characters
D. 35 characters

Answer: C 30 characters

Explanation: The maximum length of a Facebook ad headline for desktop devices is 30 characters.

38. Which social media platform is best for lead generation?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: D LinkedIn

Explanation: LinkedIn is best for lead generation as it is a professional network where businesses can connect with other businesses and professionals for potential business opportunities.

39. What is the maximum length of a LinkedIn company page update?

A. 1000 characters
B. 1300 characters
C. 1600 characters
D. 2000 characters

Answer: C 1600 characters

Explanation: The maximum length of a LinkedIn company page update is 1600 characters.

40. What is the maximum length of a Facebook ad link description?

A. 50 characters
B. 100 characters
C. 150 characters
D. 200 characters

Answer: D 200 characters

Explanation: The maximum length of a Facebook ad link description is 200 characters.

41. Which social media platform is best for event promotion?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: A Facebook

Explanation: Facebook is best for event promotion as it offers various features such as Events and Groups for businesses to promote their events and connect with their audience.

42. What is the maximum length of a LinkedIn company page update headline?

A. 70 characters
B. 100 characters
C. 130 characters
D. 160 characters

Answer: B 100 characters

Explanation: The maximum length of a LinkedIn company page update headline is 100 characters.

43. Which social media platform is best for driving website traffic?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: A Facebook

Explanation: Facebook is best for driving website traffic as it offers various ad formats and features for businesses to direct their target audience to their website.

44. What is the maximum length of a Twitter hashtag?

A. 20 characters
B. 25 characters
C. 30 characters
D. 35 characters

Answer: C 30 characters

Explanation: The maximum length of a Twitter hashtag is 30 characters.

45. Which social media platform is best for brand storytelling?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: B Instagram

Explanation: Instagram is best for brand storytelling as it is a visual-first platform where businesses can easily showcase their brand story through images and videos.

46. What is the maximum length of a Facebook ad video for in-stream placements?

A. 15 seconds
B. 30 seconds
C. 45 seconds
D. 60 seconds

Answer: B 30 seconds

Explanation: The maximum length of a Facebook ad video for in-stream placements is 30 seconds.

47. Which social media platform is best for employee advocacy?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: D LinkedIn

Explanation: LinkedIn is best for employee advocacy as it is a professional network where employees can showcase their expertise and share company updates to their professional network.

48. Which social media platform is best for brand awareness?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: A Facebook

Explanation: Facebook is best for brand awareness as it has a large user base and offers various ad formats and features for businesses to reach their target audience.

49. What is the maximum length of a Facebook ad text for mobile devices?

A. 90 characters
B. 120 characters
C. 150 characters
D. 180 characters

Answer: B 120 characters

Explanation: The maximum length of a Facebook ad text for mobile devices is 120 characters.

50. Which social media platform is best for visual storytelling?

A. Facebook
B. Instagram
C. Twitter
D. LinkedIn

Answer: B Instagram

Explanation: Instagram is best for visual storytelling as it is a visual-first platform where businesses can easily showcase their brand story through images and videos.

Social Media Marketing SMM objective questions with answers pdf download online exam test